CU Forward 2023 Wrap Up by Julia Miller
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Over 300 credit unions in eight states participated in coordinated service events on Octobter 9, 2023. In addition to collective volunteering, the annual kindness day initiative raised over $260,000 impacting over 1,000 organizations.
From Montana to New Jersey, nearly 12,000 credit union employees gave back to organizations, members, and communities by stocking food shelves, helping seniors with yard work, and serving dinner for cancer patients and their caregivers. Saint Paul, MN-based Affinity Plus Federal Credit Union hosted its first organization-wide Plus It Forward Day in 2013. A play on “pay it forward,” the Plus It Forward concept grew out of an employee-driven idea of what it meant to be a part of the community and how credit unions could randomly spread kindness. As the concept grew among additional credit unions, the Minnesota Credit Union Network assumed the coordination under the umbrella name “CU Forward Day” starting in 2017, and has continued to hold it annually on the second Monday in October. Ten years later, this Kindness Day Initiative has spread to six more leagues holding events in seven additional states – Illinois, Michigan, Montana, New Jersey, Pennsylvania, Tennessee, and Wisconsin. While each league brands the event in its own way – the day brings together credit union employees, members, and partners to help community organizations and individuals through volunteering and spreading kindness. The initiative will take place next year on Monday, Oct. 14, 2024. With questions, please contact Director of Engagement, Xiong Lee, via email or by phone at (612) 802-7695. |
Upcoming Events
2023 Participants
Accentra Credit Union
Altra Federal Credit Union Affinity Plus Federal Credit Union Anoka Hennepin Credit Union Baxter Credit Union Brainerd B.N. Case & Associates City & County Credit Union Comparion Insurance Agency CUCollaborate Embarrass Vermillion Federal Credit Union Expedition Credit Union Farm Credit Employees Credit Union Federated Employees Credit Union First Alliance Credit Union First Community Credit Union FIRST PACE Credit Union Great River Federal Credit Union Heartland Credit Union Hiway Credit Union Home Town Federal Credit Union Ideal Credit Union Magnifi Financial Credit Union Mayo Employees Federal Credit Union Members Cooperative Credit Union Mid Minnesota Federal Credit Union Minnco Credit Union |
Minnesota Valley Federal Credit Union
MN Power Employees Credit Union MY CREDIT UNION North Memorial Federal Credit Union North Star Credit Union Northern Communities Credit Union Northern States Power - St. Paul Credit Union Northwoods Credit Union Novation Credit Union Red Wing Credit Union Riverview Credit Union Royal Credit Union SharePoint Credit Union South Metro Federal Credit Union SouthPoint Financial Credit Union SPIRE Credit Union Superior Choice Credit Union Teamsters Credit Union The Servion Group TopLine Financial Credit Union Toro Employees Federal Credit Union TriVerity & The Loan Service Center TruStage TruStone Financial Credit Union Virginia Co-op Credit Union Wakota Federal Credit Union Wings Credit Union |
In 2013, Saint Paul-based credit union, Affinity Plus Federal Credit Union, hosted their first organization-wide Plus It Forward Day. A play on “pay it forward”, the Plus It Forward concept grew out of an employee-driven idea of what it meant to be a part of the community, to give back and how credit unions could randomly spread kindness.
In a response to the growing cooperative nature of the event, the Minnesota Credit Union Network assumed the coordination of credit union participation, tracking and media efforts going forward under the umbrella name CU Forward Day starting in 2017. CU FORWARD® represents credit unions of all sizes commitment to give back to their communities in a cooperative effort through promoting:
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