CU FORWARD Day 2025
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We are gearing up for CU FORWARD Day 2025! The annual day of credit unions and partners giving back and spreading kindness will take place on Monday, October 13.
Visit the Resource Page for volunteer opportunities and planning documents. For questions, please contact Director of Engagement, Xiong Lee, via email or phone at (612) 802-7695. |
Calling All Cooperatives: Get Involved in CU Forward Day |
Upcoming Events
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Over 300 credit unions in six states participated in coordinated service events on the Federal Holiday in October. In addition to collective volunteering, the annual kindness day initiative raised nearly $550,000 impacting over 2,000 organizations.
Nearly 130,000 credit union employees gave back to organizations, members, and communities by stocking food shelves, helping seniors with yard work, and serving dinner for cancer patients and their caregivers. Saint Paul, MN-based Affinity Plus Federal Credit Union hosted its first organization-wide Plus It Forward Day in 2013. A play on “pay it forward,” the Plus It Forward concept grew out of an employee-driven idea of what it meant to be a part of the community and how credit unions could randomly spread kindness. As the concept grew among additional credit unions, the Minnesota Credit Union Network assumed the coordination under the umbrella name “CU Forward Day” starting in 2017, and has continued to hold it annually on the second Monday in October. Over a decade later, this Kindness Day Initiative has spread to six states – Illinois, Michigan, Montana, New Jersey, Pennsylvania, and Wisconsin. In Minnesota, 58 credit unions participated with over 4,000 volunteers spending 18,865 hours on one day giving back. |
2024 Participants
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Accentra Credit Union
Advantage Affinity Plus Federal Credit Union Altra Federal Credit Union Association for Black Economic Power Blaze Credit Union Brainerd B.N. Credit Union Case Financial City & County Credit Union Co-Op Credit Union of Montevideo CUCollaborate Embarrass Vermillion Federal Credit Union Expedition Credit Union Farm Credit Employees Credit Union Federated Employees Credit Union First Alliance Credit Union FIRST PACE Credit Union Great River Federal Credit Union Heartland Credit Union Home Town Federal Credit Union Ideal Credit Union Magnifi Financial Credit Union Mayo Employees Federal Credit Union Members Cooperative Credit Union Mid Minnesota Federal Credit Union Minnco Credit Union Minnesota Department of Commerce |
Minnesota Power Employees Credit Union
Minnesota Valley Federal Credit Union Minnesota Catholic Credit Union Minnesota Credit Union Network MY CREDIT UNION North Memorial Federal Credit Union North Star Credit Union Northern Communities Credit Union Northwoods Credit Union Novation Credit Union Red Wing Credit Union Riverview Credit Union Royal Credit Union SharePoint Credit Union SMW Financial Credit Union South Metro Federal Credit Union SouthPoint Financial Credit Union St. Cloud Financial Credit Union Superior Choice Credit Union Teamsters Credit Union The Servion Group TopLine Financial Credit Union Toro Employees Federal Credit Union TruStone Financial Credit Union Veridian Credit Union Virginia Co-op Credit Union Wakota Federal Credit Union Wings Credit Union |
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In 2013, Saint Paul-based credit union, Affinity Plus Federal Credit Union, hosted their first organization-wide Plus It Forward Day. A play on “pay it forward”, the Plus It Forward concept grew out of an employee-driven idea of what it meant to be a part of the community, to give back and how credit unions could randomly spread kindness.
In a response to the growing cooperative nature of the event, the Minnesota Credit Union Network assumed the coordination of credit union participation, tracking and media efforts going forward under the umbrella name CU Forward Day starting in 2017. CU FORWARD® represents credit unions of all sizes commitment to give back to their communities in a cooperative effort through promoting:
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