Minnesota Consumer Consideration InitiativeMinnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions. The campaign’s digital-first strategy positions research-proven messages to put credit unions at the center of consumer consideration when needing a financial service.The initiative promotes the consideration of credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030.
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As we launch into our fifth year, the initiative continues to evolve to bring credit unions additional value and ROI for their marketing investment, and more ways to engage with the with the program. We listened to your feedback, and are shifting from awareness & consideration to consideration & action - resulting in increased membership opportunities and market share. With updated fresh branding and “nerd wallet” content strategy, year to date YourMoneyFurther.com sessions increased from 3.5M to over 13M nationwide. That means more consumers are actively completing the consumer journey to the digital front doorstep of participating credit unions. In fact, in Minnesota our year over year consumer engagements with the Your Money Further website have increased over 100%.
To continue this momentum, 2023 program updates include:
Check out the full list of benefits and match with the plan that works best for your credit union. In addition to the YMF Program Benefits, MN Credit Unions will benefit from additional deployment efforts, as a portion of their subscription will be used for statewide and local tactics.
Check out the 2023 Minnesota Awareness Preview webinar recording. (note MnCUN login required).
New annual pricing is now available. Thank you to Wings Financial Credit Union for generously sponsoring a Standard level subscription for all MnCUN member credit unions $100 million in assets and under.
With questions about credit union awareness initiatives, see the 2023 FAQs. Or contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
Download 2022 Minnesota's Awareness Initiative Result Report
To continue this momentum, 2023 program updates include:
- New subscription levels and pricing structure to ensure long term sustainability of the program
- Customizable credit union listing on the Your Money Further website to increase engagement, presence, and tracking capabilities
- Fresh and evolving creative assets and content that can be leveraged in your credit union’s marketing programs
- Additional opportunities to engage locally with out of home and event strategies coordinated by MnCUN
Check out the full list of benefits and match with the plan that works best for your credit union. In addition to the YMF Program Benefits, MN Credit Unions will benefit from additional deployment efforts, as a portion of their subscription will be used for statewide and local tactics.
Check out the 2023 Minnesota Awareness Preview webinar recording. (note MnCUN login required).
New annual pricing is now available. Thank you to Wings Financial Credit Union for generously sponsoring a Standard level subscription for all MnCUN member credit unions $100 million in assets and under.
With questions about credit union awareness initiatives, see the 2023 FAQs. Or contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
Download 2022 Minnesota's Awareness Initiative Result Report
