Consumer Awareness Initiative

Minnesota is the first state to launch the national Open Your Eyes to a Credit Union Consumer Awareness Initiative. The Awareness Initiative will help credit unions break barriers by putting them at the center of consumer consideration when needing a financial service. It will assist all credit unions in their work to:

Reduce the impact of consumer belief in myths such as “I can't join” or “it's only local” that keep affecting the credit union movement

• Put credit unions at the forefront when considering financial services and products
• Create opportunities to grow credit union membership

The goal is to raise consumer consideration of credit unions as a category. The campaign’s national digital-first strategy positions research-proven messages to disprove consumer myths associated with the ability to join and access to money. Consumers will be driven to a site, yourmoneyfurther.com, for additional key strengths of credit unions such as great rates and friendly service and features a credit union finder and an ATM/shared branch finder.

​Together, we can bring more consumers to their best financial partner - credit unions.

• Learn more about the national initiative and Minnesota's campaign.
• 2019 Minnesota Open Your Eyes Results
• 2020 Consumer Poll Results
• 2021 Features and Upgrades to YourMoneyFurther.com and CU Awareness

 
To learn how your credit union can engage with the campaign:

• Financially support the Awareness Initiative by making your pledge today. Contributors have access to customized marketing resources and preferred placement on the locator.
• Open Your Eyes Contributor Headquarters (log in required). Access customized content and order OYE t-shirts.
• Download the Messaging Guide.
• Visit yourmoneyfurther.com to experience the consumer facing site.
• Engage with Your Money Further social media channels:
  • Facebook - Your Money Further
  • Instagram - yourmoneyfurther
  • Twitter - @moneyfurther
  • #openyoureyestoacreditunion

With questions about credit union awareness initiatives, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.

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2020 Contributing Credit Unions

Altra
Accentra
Ae Goetze Employees
Anoka Hennepin
Brainerd B. N.
Catholic United Financial
Central Minnesota
Centricity
City & County
Co-Op Credit Union Of Montevideo
Crow Wing Power
Dawson Co-op
Diversified
Electric Machinery Employees
Embarrass Vermillion
Federated Employees
​Financial One
Firefly
First Alliance
First Pace

H.B.I. Employees
Heartland
Hiway
Home Town
Ideal
Mayo Employees
Members Cooperative
Mid Minnesota
Minnesota Catholic
Minnesota Power Employees
Minnesota Valley
Mower County Employees
​​North Memorial
North Star
Northern Communities
Northern States Power - St. Paul
NorthRidge Community
Northwoods
Novation

Red Lake Co Op
Red Wing
Richfield-Bloomington
Riverview
Royal
South Metro
SouthPoint Financial
SPIRE
Star Choice
Teamsters
Thrivent
TopLine
Toro Employees
Two Harbors
United Educators
United Employees
Wakota
Wings Financial