It’s a Credit Union Thing 2026: Building on What’s WorkingWith your support, It’s a Credit Union Thing is breaking through statewide. Our 2025 campaign delivered 52 out-of-home placements and more than 14 million impressions, putting credit unions squarely in front of Minnesotans where they live, and where they scroll.
More importantly, our impact goes beyond simply visibility to affinity. Among those who recall seeing the ads, the campaign improved consideration and perceptions of credit unions by 44%, a nice bump in a short time. Our 2025 campaign wrap up report is now available on our publications page for review. |
We’re excited to continue the campaign, and to evolve it to better reflect how decision-making is changing. We know consumers don’t move neatly from awareness to action. They loop: scrolling, searching, asking their favorite AI, and checking Reddit opinions before choosing.
This shift feels especially relevant as we approach the largest generational wealth transfer in history, with Gen Z and younger Millennials inheriting and managing significant assets — often while feeling financially anxious, skeptical of institutions, and deeply driven by values.
As we look ahead to 2026, we’re drilling into what this means for credit unions and how we can better meet this audience where they are. We’ll look at ways to continue to underscore our differentiators, be visible in high-impact moments, and build belief through real stories.
We hope you’ll consider joining us in continuing to build our unified brand platform. By making a 2026 contribution to MnCUN’s Awareness Fund, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. You’ll also receive access to the campaign toolkit to activate locally, including:
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
This shift feels especially relevant as we approach the largest generational wealth transfer in history, with Gen Z and younger Millennials inheriting and managing significant assets — often while feeling financially anxious, skeptical of institutions, and deeply driven by values.
As we look ahead to 2026, we’re drilling into what this means for credit unions and how we can better meet this audience where they are. We’ll look at ways to continue to underscore our differentiators, be visible in high-impact moments, and build belief through real stories.
We hope you’ll consider joining us in continuing to build our unified brand platform. By making a 2026 contribution to MnCUN’s Awareness Fund, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. You’ll also receive access to the campaign toolkit to activate locally, including:
- Customizable digital and downloadable print content
- Messaging guidance for local use
- Tools for community and grassroots engagement
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
