Minnesota Credit Unions Launch New Statewide Consumer Awareness Campaign
Together, We’re Telling the Credit Union Story Like Never Before
Credit unions across Minnesota are joining forces for a bold, collaborative consumer awareness campaign — and it’s launching this summer! Designed to raise awareness, grow membership, and educate Minnesotans on what makes credit unions different, the campaign features fresh creative, relatable storytelling, and a confident message: “It’s a credit union thing.” The effort targets younger audiences (ages 25–49) who are making major life and financial decisions — and may not yet fully understand how credit unions can support them. Our primary goal is to increase awareness of Minnesota Credit Unions and knowledge on what makes us unique, in order to assist in driving membership growth. We’ll do so by engaging the next generation of members where they live, work and play, and showing up in environments they turn to for education and information within their communities. |
Already a Supporter? Thank You!
Your contribution has made this campaign possible. Thanks to your support, we’re building something powerful — and it’s already gaining momentum. The creative direction centers on authentic, conversational messaging that connects with consumers where they are. A comprehensive toolkit and brand guidelines are available to contributors to help your credit union activate the campaign in your local marketing and community engagement efforts. Thank you for being a part of this movement.
Haven’t Joined the Effort Yet? There’s Still Time!
There’s still an opportunity to get involved and help shape the future of our movement.
By contributing to the campaign, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. Every contribution strengthens the campaign and ensures more Minnesotans hear — and understand — why credit unions are different.
You’ll also receive access to the campaign toolkit to activate locally, including:
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
Your contribution has made this campaign possible. Thanks to your support, we’re building something powerful — and it’s already gaining momentum. The creative direction centers on authentic, conversational messaging that connects with consumers where they are. A comprehensive toolkit and brand guidelines are available to contributors to help your credit union activate the campaign in your local marketing and community engagement efforts. Thank you for being a part of this movement.
Haven’t Joined the Effort Yet? There’s Still Time!
There’s still an opportunity to get involved and help shape the future of our movement.
By contributing to the campaign, your credit union will help extend our collective reach and amplify a unified message about the value of credit unions. Every contribution strengthens the campaign and ensures more Minnesotans hear — and understand — why credit unions are different.
You’ll also receive access to the campaign toolkit to activate locally, including:
- Customizable digital and downloadable print content
- Messaging guidance for local use
- Tools for community and grassroots engagement
Join the movement. Help us tell the credit union story, together. Make an Awareness Fund Contribution Today.
