Consumer Awareness Initiative

Minnesota is the first state to launch the national Open Your Eyes to a Credit Union Consumer Awareness Initiative. The Awareness Initiative will help credit unions break barriers by putting them at the center of consumer consideration when needing a financial service. It will assist all credit unions in their work to:

Reduce the impact of consumer belief in myths such as “I can't join” or “it's only local” that keep affecting the credit union movement

• Put credit unions at the forefront when considering financial services and products
• Create opportunities to grow credit union membership

The goal is to raise consumer consideration of credit unions as a category. The campaign’s national digital-first strategy positions research-proven messages to disprove consumer myths associated with the ability to join and access to money. Consumers will be driven to a site, yourmoneyfurther.com, for additional key strengths of credit unions such as great rates and friendly service and features a credit union finder and an ATM/shared branch finder.

​Together, we can bring more consumers to their best financial partner - credit unions.

• Learn more about the national initiative and Minnesota's campaign.
• ​2020 Minnesota Open Your Eyes Results
• 2021 Features and Upgrades to YourMoneyFurther.com and CU Awareness

 
To learn how your credit union can engage with the campaign:

• Financially support the Awareness Initiative by making your pledge today. Contributors have access to customized marketing resources and preferred placement on the locator.
• Open Your Eyes Contributor Headquarters (log in required). Access customized content and order OYE t-shirts.
• Download the Messaging Guide
• Visit yourmoneyfurther.com to experience the consumer facing site
  • ​Contributor Admin Designation Form
• Engage with Your Money Further social media channels:
  • Facebook - Your Money Further
  • Instagram - yourmoneyfurther
  • Twitter - @moneyfurther
  • #openyoureyestoacreditunion

With questions about credit union awareness initiatives, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.

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2021 Contributing Credit Unions - Thank You!

​ACCENTRA
BRAINERD B. N.
CATHOLIC UNITED FINANCIAL
CENTRAL MINNESOTA
CENTRICITY
CITY & COUNTY
CO-OP CREDIT UNION OF MONTEVIDEO
DAWSON CO-OP
ELECTRIC MACHINERY EMPLOYEES
EMBARRASS VERMILLION
FINANCIAL ONE
FIRST ALLIANCE
FIRST PACE
H.B.I. EMPLOYEES
HIWAY
HOME TOWN
MAYO EMPLOYEES
MEMBERS COOPERATIVE
MID MINNESOTA
MINNCO
MINNESOTA POWER EMPLOYEES
MINNESOTA VALLEY
NORTH MEMORIAL
NORTHERN COMMUNITIES
NORTHERN STATES POWER - ST. PAUL
NORTHRIDGE COMMUNITY
NORTHWOODS
RED LAKE CO OP
RED WING
RIVERVIEW
SHAREPOINT
SOUTH METRO
SOUTHPOINT FINANCIAL
​SPIRE
STAR CHOICE
ST. PAUL FEDERAL
TEAMSTERS
TOPLINE
TORO EMPLOYEES
TRUSTONE FINANCIAL
TWO HARBORS
UNITED EMPLOYEES
WAKOTA
WINGS FINANCIAL