Minnesota's Credit Union Advantage InitiativeWe are proud of MCUN’s leadership and contributions to cooperative credit union awareness efforts. In Minnesota, we’ve been successful in growing credit union membership. Since 2017, we’ve seen a 19-point increase in the number of Minnesota consumers indicating that they are likely or very likely to join a credit union; and the number of credit union members as a percentage of the population of Minnesota grew from 30.7% to 37%. Now is the time for Minnesota to lead again.
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Collaboratively we will develop the next initiative showing Minnesotans the “Credit Union Advantage”. Our objective for 2024 is to re-energize and amplify a statewide campaign to share the advantage credit unions bring Minnesota Consumers. We’ll tell stories and share our cooperative model through grassroots, targeted activation including events and paid, earned and social media.
To cooperatively finance this effort, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions by asset level to reflect the change in strategy and current economic uncertainty. While we certainly encourage credit unions to donate at the suggested ask, donations of all amounts or in-kind contributions are welcome.
We’ll be hosting a webinar on Nov. 29 at 2:00 p.m. to share additional details and ways your credit union can be involved. The webinar is free and will be recorded. We do ask that you please register. Our team is excited to continue championing the credit union advantage to Minnesota Consumers.
With questions about credit union awareness initiatives, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
To cooperatively finance this effort, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions by asset level to reflect the change in strategy and current economic uncertainty. While we certainly encourage credit unions to donate at the suggested ask, donations of all amounts or in-kind contributions are welcome.
We’ll be hosting a webinar on Nov. 29 at 2:00 p.m. to share additional details and ways your credit union can be involved. The webinar is free and will be recorded. We do ask that you please register. Our team is excited to continue championing the credit union advantage to Minnesota Consumers.
With questions about credit union awareness initiatives, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
