Minnesota Consumer Awareness Initiative

Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions. The campaign’s digital-first strategy positions research-proven messages to put credit unions at the center of consumer consideration when needing a financial service.

Pledge Form

Contributor HQ

Pulse Awareness Articles

The initiative promotes the consideration of credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030. As we enter the fourth year of the initiative, we are excited to debut a new national creative platform to help move consumers from awareness to action, and align messaging with advocacy and financial inclusion efforts.

Contributors to the 2022 campaign will receive use of new marketing materials; plus preferred placement on the campaign’s credit union locator – www.youmoneyfurther.com. We are excited to introduce further enhancements and new features coming early in 2022 including an enhanced locator and lead generation tools.
 
The 2022 Awareness Fund contribution guideline is $1 per member.
 
Resources to share the initiative and results with your credit union Board or Staff teams:

• Minnesota August 2021 Result Report
• Credit Union Awareness Q2 National Results
• Awareness Update Presentation

 
To learn how your credit union can engage with the campaign:

• Financially support the Awareness Initiative by making your pledge today. 
  • Contributor Benefits:
    • Contributor HQ (log in required). Access creative assets and guides
    • Education Opportunities
    • Campaign Metrics
    • Preferred placement​​ and customized listing​ with Credit Union Locator on YourMoneyFurther​.com
    • Consumer insights and research
• Visit yourmoneyfurther.com to experience the consumer facing site
  • ​Contributor Admin Designation Form
• Engage with Your Money Further social media channels:
  • Facebook - Your Money Further
  • Instagram - yourmoneyfurther
  • Twitter - @moneyfurther

 
With questions about credit union awareness initiatives, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.

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2021 Contributing Credit Unions - Thank You!

​ACCENTRA
BRAINERD B. N.
CATHOLIC UNITED FINANCIAL
CENTRAL MINNESOTA
CENTRICITY
CITY & COUNTY
CO-OP CREDIT UNION OF MONTEVIDEO
DAWSON CO-OP
ELECTRIC MACHINERY EMPLOYEES
EMBARRASS VERMILLION
FINANCIAL ONE
FIRST ALLIANCE
FIRST PACE
H.B.I. EMPLOYEES
HIWAY
HOME TOWN
MAYO EMPLOYEES
MEMBERS COOPERATIVE
MID MINNESOTA
MINNCO
MINNESOTA POWER EMPLOYEES
MINNESOTA VALLEY
NORTH MEMORIAL
NORTHERN COMMUNITIES
NORTHERN STATES POWER - ST. PAUL
NORTHRIDGE COMMUNITY
NORTHWOODS
RED LAKE CO OP
RED WING
RIVERVIEW
SHAREPOINT
SOUTH METRO
SOUTHPOINT FINANCIAL
​SPIRE
STAR CHOICE
ST. PAUL FEDERAL
TEAMSTERS
TOPLINE
TORO EMPLOYEES
TRUSTONE FINANCIAL
TWO HARBORS
UNITED EMPLOYEES
WAKOTA
WINGS FINANCIAL