MnCUN looks forward to developing the next initiative highlighting the “Credit Union Advantage” across Minnesota. Our objective for 2024 is to re-energize and amplify a Minnesota-based campaign to share the advantage credit unions bring Minnesota consumers.
Join MnCUN to learn more about Minnesota's Credit Union Advantage initiative and the changes ahead for consumer awareness efforts in 2024 on Nov. 29th at 2:00 p.m. Content will include an overview of the new direction, tactical plans and funding model.
The webinar is free and will be recorded. We do ask that you please register. With questions, contact Andrea Molnau by email or 651-288-5527.
The Minnesota Credit Union Network is excited to share Minnesota’s new direction for 2024 credit union consumer awareness efforts and ask for your credit union’s support. As part of Network 2.0, we have been having conversations with our members across the state on how we can partner, including the best way to amplify credit union values across Minnesota together. We worked with the Awareness Fund Committee to outline a 2024 direction and strategy that MnCUN’s Board of Directors supported at their recent meeting.
Collaboratively, we look forward to developing the next initiative highlighting the “Credit Union Advantage” across Minnesota. Our objective for 2024 is to re-energize and amplify a MN-based campaign to share the advantage credit unions bring Minnesota consumers. To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions to reflect the change in strategy and current economic uncertainty. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome.
The national Your Money Further program is also evolving in 2024. CU Awareness recently announced a new partnership with Union Credit, and MnCUN’s current program licensing agreement will expire on 12/31/23. While all credit unions will continue to be listed on YourMoneyFurther.com, Minnesota credit unions who participated in the campaign previously will no longer be listed as “preferred” unless they subscribe directly with CU Awareness. We are proud of MnCUN’s leadership and contributions to CUNA’s national awareness efforts.
We are hosting a webinar on Nov. 29 at 2:00 p.m. to share additional details and ways your credit union can be involved in 2024. The webinar is free and will be recorded. We do ask that you please register. To learn more and pledge your support, visit mncun.org/awareness-campaign.
The Awareness Fund Committee set a 2023 goal of the campaign generating 125K visits to YourMoneyFurther.com from Minnesota. As of June 30, 2023, we’ve seen 93.4K visits to the website; resulting in an 11% conversion rate (number of users taking desired action on the page – including visiting the locator, entering a zip code, visiting a credit union landing page, or clicking on a credit union link).
This summer and fall we are kicking off the out of home portion campaign to include a “Your Money Further@Minnesota Credit Unions” event team and branded vehicle in partnership with iHeart media. The iHeart vehicle and giveaways will appear at major events and concerts as well as local festivals and the Minnesota State Fair. The street fleet will giveaway gift cards to members of Minnesota Credit Unions, and promote “The Advantage for Minnesotans to be credit union members”. Event presence will be supported by online, social and radio ads. If you spot the iHeart vehicle while you are out and about this summer, post a photo on social tagging @mncreditunions.
For 3rd and 4th quarter; we’ll continue out of home and events to supplement the digital campaign Statewide. Tactics include:
With questions about credit union awareness initiatives, or suggestions about how MnCUN can further advocate with consumers on your behalf, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
If you spot the iHeart vehicle while you are out and about this summer, post a photo on social tagging @mncreditunions.
Minnesota’s 2022 Consumer Awareness & Consideration initiative made strides in boosting consumer awareness of credit unions. At a webinar last week, the analytics from the 2022 campaign, December consumer poll results, and 2023 updates were shared.
Our most recent, year-end Google Poll noted 61% of respondents in our target demographic indicated they are likely or very likely to join a credit union; an increase of over 7 points from the previous year. A full report is available on mncun.org/awareness-campaign. The webinar was recorded and MnCUN members can access both the video and the slide deck online. Please note a log in is required.
As we launch into our fifth year, the initiative continues to evolve to bring credit unions additional value and ROI for their marketing investment, and more ways to engage with the with the program. 2023 program updates include new subscription levels and pricing structure to ensure long term sustainability of the program. Check out the full list of benefits and match with the plan that works best for your credit union. Select your subscription level by completing the 2023 Awareness Contribution Form.
With questions, please contact Andrea Molnau, VP Communications & Engagement at email@example.com.
Membership with the Minnesota Credit Union Network (MnCUN) and the Credit Union National Association (CUNA) ensures powerful credit union advocacy at both the state and national level. Your credit union has access to unparalleled compliance, training, peer networking and resources.
Members of MnCUN and CUNA have the support of the only trade association that ensures credit union priorities are front and center with policymakers, so you can focus on the financial well-being of your members.
Your 2023 Membership Resources are available on the Member Resources Page, including the Value of MnCUN Membership; Small Credit Union Benefits; and Special Funds information.
Membership renewal information was emailed to CEOs in December with a due date of Jan. 31, 2023.
Confirm your Credit Union’s Participation in the 2023 Minnesota Consumer Consideration Initiative by Jan. 27
The Credit Union Consumer Awareness Initiative continues to evolve to bring credit unions additional value and ROI for their marketing investment, and more ways to engage with consumers. Confirm your Credit Union’s Participation in the 2023 Minnesota Consumer Consideration Initiative by completing the 2023 Awareness Contribution Form by January 27, 2023. 2023 program updates include:
New annual pricing is now available. Thank you to Wings Financial Credit Union for generously sponsoring a Standard level subscription for all MnCUN member credit unions $100 million in assets and under.
With questions, visit mncun.org/awareness-campaign, review the 2023 FAQs, or contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
Minnesota’s 2022 Consumer Awareness & Consideration initiative has made strides in boosting consumer awareness of credit unions. Please join us for a webinar on Thursday, Feb. 2, at 10:00 a.m. to review the analytics from the 2022 campaign, hear our most recent poll results, and learn more about 2023 program implementation. The webinar is free although we ask that you please register.
The session will be recorded. With questions, please contact Andrea Molnau, VP Communications & Engagement at firstname.lastname@example.org.
Below are several FAQ’s about the 2023 program:
1) What is the difference between Standard and Premium versions of the program?
Standard access provides credit unions with a basic locator listing, access to Contributor HQ, and the benefit of paid and organic media efforts.
As a Premium participant, credit unions receive an enhanced customizable locator listing and landing page, marketing webinars, website insights and more opportunities to be featured with consumers in the credit union's geographic area. To see more details about what is included in each plan, please review the Benefits by Plan and 2023 Pricing documents.
Both Standard and Premium participants are considered “Preferred” participants, which include visual differentiation in locator list and higher ranking than non-participants.
2) If we don't participate in the Standard or Premium program, is our credit union still listed on YourMoneyFurther.com?
Yes, your credit union's name, address, phone number, and website address will be listed using NCUA data under the "More" tab. Being under the "More" list is less prominent to consumers, and it doesn't provide access to the full potential that a "Preferred" listing provides.
3) What are the programs key performance indicators/success measures?
We started our program by measuring success against the consumer consideration research baseline in 2019. We also have KPIs on paid media, organic media, website metrics and consumer traffic from YourMoneyFurther.com to credit unions' websites.
4) In the past Credit Union Awareness offered contribution recommendations, where credit unions could pledge based on their budget to become part of the program. Why has that changed?
Based on feedback from credit unions, we have expanded the program to help better complete the consumer journey more directly to participating credit unions. This change allowed for a more transparent and equitable pricing structure for everyone, moving away from a contribution/donation model to a participation and service delivery model.
5) How do I include my credit union this year?
Check out the full list of benefits and match with the plan that works best for your credit union. Select your subscription level by completing the 2023 Awareness Contribution Form. You Please note registration and payments must be complete by January 27, 2023. Thank you to Wings Financial Credit Union for generously sponsoring a Standard level subscription for all MnCUN member credit unions $100 million in assets and under.
With additional questions, visit mncun.org/awareness-campaign or contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
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