2022 Consumer Poll Results Available; Webinar Recording Posted

​The Minnesota Credit Union Network again worked with Fluence Media and American Strategies to conduct our biennial public opinion poll. The poll is designed to better understand Minnesota consumers’ perceptions of financial institutions and gauge their attitudes and knowledge of credit unions. The study tested attitudinal trends, public affairs opinions, and several aspects of the consumer awareness and consideration efforts. A survey of over 600 Minnesotans was conducted February 8 - 10, 2022. 

Key findings include: 

• ​Interest in joining a credit union has ticked up during the pandemic. Two-fifths (41 percent) of non-credit union customers say they are likely to join a credit union in the future, up from 35 percent in 2019. After learning more about credit unions, that number jumps to half of non-credit union customers who say they are likely to join a credit union in the future.
• Minnesotans overwhelmingly, broadly, and consistently support credit unions maintaining their tax-exempt status.
• Credit unions are thought of more as a positive force in the community than banks. A majority of people say that investing more in the community, being honest and trustworthy, offering low-interest rate loans, and making it easier for low-income people to get a loan more closely describes credit unions than banks.

A webinar was held April 6th to share the results, and a recording is available in our Member Portal. The full 2022 Consumer Poll Results are also posted online. Please note a MnCUN log in is required.
​
With questions, please contact Vice President Communications and Engagement, Andrea Molnau, via email.