 As part of our commitment to continuously improve and offer timely, relevant information to our members, we have updated the look of the Pulse newsletter and additional email communications. In the coming months, we are excited to debut new ways to connect and provide value to members through enhanced digital communications.
Feel free to share your thoughts and feedback with MnCUN Director of Communications Julia Miller by email. The eyes of the world were watching Minnesota and witnessed a just verdict in the conviction of Derek Chauvin for the murder of George Floyd. Sentencing will likely occur in 8 weeks and the other 3 former Minneapolis Police officers involved go on trial in August. The world will be watching once again as the case against the former Brooklyn Center police officer in the killing of Daunte Wright proceeds.
With the passing of former Vice President Walter Mondale this week, we are reminded of his commitment to justice and equity and what he left behind as part of Minnesota’s legacy. Now we must continue our work for financial inclusion. We are thankful for the peaceful celebration that followed yesterday’s verdict and to the best of our knowledge, credit union operations were not impacted during the trial. Thank you for taking the necessary precautions to keep members and staff safe. Minnesota’s 2021 Credit Union Awareness Initiative started the year strong. The campaign, now in its third year, is a research-based effort to grow awareness of credit unions as the best financial partner for consumers. Digital media ads continue to drive consumers to the YourMoneyFurther.com website to learn more about the advantages of credit unions.
New creative assets have been added to the mix, and engagement with the ads is good. Video and banner ads are performing with .13-.18% CTRs, and Facebook is seeing .36%. Last year we expanded our tactics to include OTT (Over the Top) streaming TV ads – and our February attrition report is showing 10,348 people who saw OTT ad visited a MN CU, and 2,125 people who saw OTT ad visited our site. 5.7 million digital ad impressions have been delivered in total first quarter 2021. A webinar was held February 25th for credit unions to learn more about 2021 plans and enhancements to contributor benefits. The recording of the webinar is available on the Publications page of the Member Portal. If you haven’t already, please designate an administrator for your credit union’s listing and links on the YourMoneyFurther.com website by completing this simple form. CUNA’s Credit Union Awareness team has just released a variety of new customizable campaign creative that contributing credit unions can use in their organic digital channels. These assets are available on Contributor HQ. In addition, they are also sponsoring Bravely Go’s 2021 Financial Feminist Summit. Registration for this free event is available here, and you are encouraged to share the opportunity with your members as well. Soon to be live in 26 states, from July 2020 –March 2021 CUNA recorded over 4.56 million consumers visiting YourMoneyFurther.com. The Awareness initiative represents the true spirit of the cooperative movement to help more consumers understand the advantages being a credit union member. With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527.
The cu-green.org website is a cooperative effort of Minnesota Credit Union Network, Hiway Credit Union and Affinity Plus Federal Credit Union. CU Green® is an innovative clean energy lending platform, developed to make clean energy accessible to more Minnesotans.
“Minnesota’s credit unions are not-for-profit financial cooperatives owned by and operated for the benefit of their members and are committed to improving their communities. That combination makes Minnesota’s credit unions the perfect fit for helping people reduce their carbon footprint.” said Mark Cummins, President and CEO of MnCUN. The CU-green.org website features information about the benefits of home solar systems and can help consumers determine if the option will work for their home. In addition, the site provides tools to estimate energy cost savings and provides referrals for credit union financing options and trusted installers. CU Green and our partners are looking to help other underserved clean energy markets. To learn more, contact Mara Humphrey, MnCUN Chief Engagement and Advocacy Officer. As the Minnesota Credit Union Network is recognizing April as Financial Well-being for All month, we are highlighting innovative ways credit unions advance financial well-being - wherever their members are and at whatever stage in life they are in.
Please share photos, plan, news releases or financial well-being success stories with the Minnesota Credit Union Network by contacting Director of Communications Julia Miller by email. We are deeply saddened by the killing of Daunte Wright, and remain steadfast in our commitment to bring our movement together as a force for change. We are tragically reminded yet again systemic racism and injustices will not go away overnight. As we continue our journey to advance Financial Well-being for All, I encourage all credit unions to cooperatively leverage our unique business model for real and positive change.
Like you, we are concerned for the safety of our communities and the people that live in them. In light of this tragic event and in anticipation that a verdict in the Derek Chauvin trial may occur in the coming days, please prepare for the possibility of expanded civil unrest. We are cognizant that the safety of credit union members and staff is paramount. The Network will continue to monitor the situation very closely and provide updates as appropriate. Let’s stand together as advocates for all people in our communities. As the Minnesota Credit Union Network is recognizing April as Financial Well-being for All month, we are proud to highlight how credit unions are committed to empowering their members and communities with financial education:
The Network thanks outgoing Crew Ambassador, Cory Ouellette and the departing Crew Members for their leadership, vision, and persistence throughout a challenging year.
2021 Crew Ambassador – Jenna Taubel, Senior Digital Marketing Specialist, First Alliance Credit Union New Advisory Group Members Joining in 2021:
Returning Crew Advisory Group Members:
Departing Group Members:
Please join the Minnesota Credit Union Network Annual Business Meeting on Friday, April 23, at 1:00 pm via webinar. The meeting will feature an overview of credit union accomplishments over the past year and the Board election results. To attend, please register by April 16.
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The PulseThe Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information. Archives
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