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The Pulse

MnCUN Celebrates 2023 Accomplishments

12/19/2023

 
The Minnesota Credit Union Network is proud to share accomplishments of the past year that we have undertaken on behalf of Minnesota Credit Unions. 2023 was a significant year for MnCUN as Mara Humphrey was appointed to lead the organization as President & CEO.​

​Dynamic, Bold Advocacy 
  • Tracked 70 bills during the 2023 Minnesota legislative session and offered testimony, written comments or met with legislators on numerous issues at the Capitol, including: climate risk surveys, personal finance course requirements for high school graduation, recreational cannabis, coerced debt, payday loan rates, lienholder issues, Property Assessed Clean Energy (PACE) programs and several others.  
  • As a result of working with Minnesota Congressional Delegation, four signed on as co-sponsors for the Credit Union Board Modernization Act and helped ensure it passed the U.S. House unanimously in 2023. Additionally, Senator Klobuchar agreed to co-sponsor the Senate version of the bill.  
  • Worked with the Minnesota Department of Commerce to provide guidance to allow state-chartered credit unions to compensate for non-insurance product sales.  
  • Responded to over 400 compliance and regulatory inquiries and submitted comment letters to the NCUA and CFPB on Credit Card Late Fees and Climate Related Financial Risk RFI and the FHFA on the FHLB Review Process.  
  • Organic and paid ads generated 393.4K visits to yourmoneyfurther.com from Minnesota; with a conversion rate of over 6% (number of users taking desired action on the page – including visiting the locator, entering a zip code, visiting a credit union landing page, or clicking on a credit union link). Engagement rate with the social ads was over 15%.   
  
Inclusive Collaboration 
  • Offered over 120 education sessions and webinars; including major events IMPACT Day at the Capitol, GAC, ACCELERATE 23, CEO Conference and LEAD 23, and events for the CREW Young Professionals Group & Women’s Leadership Network. 
  • 19 credit union professionals earned the Minnesota Credit Union Executive Leadership Certification through the Trailblazers program.   
  • 28 students participated in the Enhanced Financial Counseling Certification Program (FiCEP) in Minnesota in partnership with Mark Lynch and CU Difference, and the Wisconsin and Montana Credit Union Foundations.   
  • Honored 7 Credit Union Builders.  
  • MnCUN staff held “Network 2.0 Regional visits” at all six Chapters (Lakes and Pines, Hiawatha, Central, Twin Cities, Southwestern, and Arrowhead) in Minnesota, sharing MnCUN’s mission and vision and collecting questions and comments from over 160 credit union attendees.  
  • The Minnesota Credit Unions for Kids Committee raised $150,532 benefiting Gillette Children’s and the Foundation Scholarship Council awarded $16,000 in scholarships to sixteen Minnesota credit union members. 
  • 55 credit unions/organizations participated in CU Forward Day. 2,321 volunteers put over 14,500 volunteer hours impacting 680 community organizations with $59,176 dollars donated and expanded the kindness day initiative nationally to 7 credit union leagues in 8 states. 
 
Innovative Solutions to Empower Acceleration 
  • ​Created insurance agency to provide Medicare Advisory services to credit union members resulting in 133 clients at six credit unions saving $138,000 dollars in premiums. 
  • WINcentive – Minnesota program has over $12 million saved; over $75 million saved in TruLync managed PLS programs across the country. 
  • Created formal entity to support Tri-State Solutions to create foundation for more opportunities. 
  • Completed 67 Audit Engagements for 27 credit unions. 
  • Held compliance webinars for CECL, BSA/AML, Senior Fraud Prevention, Recreational Marijuana Law, and Paid Family Leave (with Earned Sick and Safe Time Law) and two in person Compliance and Legal Outreach meetings in Brooklyn Center and Duluth. ​
​
MnCUN staff would like to thank each member for supporting a thriving credit union system in Minnesota. We truly value the important work you do every day for your members, which inspires us to advocate on your behalf to make that job easier. Thank you for your continued support and trust and we look forward to advancing the credit union movement in 2024!

No Pulse Next Week! Happy Holidays!

12/19/2023

 
Thank you for your partnership in 2023! We look forward to providing dynamic, bold advocacy; inclusive collaboration; and innovative solutions that help accelerate the growth of credit unions in 2024. There will be no Pulse on December 27, 2023 but the newsletter will resume on Jan. 3, 2024. Happy New Year!

Minnesota Credit Unions Recognized for Excellence in Marketing

12/19/2023

 
The Minnesota Credit Union Network (MnCUN) is pleased to announce the recipients of the annual Minnesota Credit Union Marketing Awards. Winners were honored at a ceremony at Holman's Table in Saint Paul on December 13. The Award program recognizes outstanding efforts in the areas of design, digital advertising, engagement & outreach, video, and complete campaigns.

​​“Minnesota credit unions are strengthening the credit union movement by sharing the credit union advantage to more consumers in innovative and engaging ways," said Mara Humphrey, MnCUN President & CEO. "Congratulations to the winners and thank you to all of credit unions who submitted projects for this competitive award program.”
Complete Campaign
  • Less than $100 M: North Star Credit Union
  • $100 – $250 M: Associated Healthcare Credit Union
  • $250 – 500 M: First Alliance Credit Union
  • $500 M - $1 billion: SouthPoint Financial Credit Union
  • More than $1 billion: Wings Financial Credit Union
Design
  • Less than $100 M: North Star Credit Union
  • $100 – $250 M: Associated Healthcare Credit Union
  • $500 M - $1 billion: TopLine Financial Credit Union
  • More than $1 billion: City & County Credit Union

​Digital Advertising
  • Less than $100 M: Virginia Co-Op Credit Union
  • $100 – $250 M: Associated Healthcare Credit Union
  • $500 M - $1 billion: TopLine Financial Credit Union
  • More than $1 billion: Royal Credit Union

Engagement & Outreach
  • Less than $100 M: North Star Credit Union
  • $100 - $250M: NorthRidge Community Credit Union
  • $500 M - $1 billion: Minnco Credit Union
  • More than $1 billion: Royal Credit Union
Video
  • Less than $100 M: North Star Credit Union
  • $100 - $250M: NorthRidge Community Credit Union
  • $250 – 500 M: First Alliance Credit Union
  • $500 M - $1 billion: Ideal Credit Union
  • More than $1 billion: Wings Credit Union
​
​The over 60 applications were evaluated by volunteer judges:
  • LeAnn Case, Vive Unlimited Founder & President
  • John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
  • Lindsey Hefta, Director of Marketing, Dakota Credit Union Association​

​View the full photo gallery of the awards recipients.

Navigating the Competitive Landscape: Insights from the Minnesota Credit Union Network’s Marketing Awards

Minnesota Credit Union Marketing Awards judge LeAnn Case wrote an article from her experience reviewing the diverse strategies employed by credit unions in the state. These summarized excerpts offer a glimpse into the dynamic market and competitive conditions faced by credit unions, showcasing the innovative approaches they take to stand out in a crowded field. The article, shared on the author's LinkedIn page, highlights common themes that emerged from these marketing award entries, providing valuable insights into the ever-evolving landscape of financial services.

Regulatory & Compliance Updates: Dec. 20, 2023

12/19/2023

 
CFPB Open Banking Comment Deadline: The CFPB’s proposed rule for open banking calls for consumers to have control over data about their financial lives and would gain new protections against companies misusing their data. 

Fraud Warning: Maximus, Inc. Cyber Breach: In May this year, a breach occurred involving the MOVEit file transfer service.

​​BOI Policies for Business Members: FinCEN’s new Business Ownership Interest (BOI) reporting rule effective January 1, 2024, exempts credit unions from direct reporting requirements. 

Final NCUA Board Meeting of 2023: The NCUA board met for the final time this year on December 14.
Full Articles: Members' Only

WINcentive Savings Announces Holiday Winners

12/19/2023

 
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In December, credit union members with WINcentive Savings accounts from Affinity Plus Federal Credit Union, Hiway Credit Union, St. Cloud Financial Credit Union and West Metro Schools Credit Union were the lucky recipients of a special holiday prize, $1,000, simply for saving money through the program.

Members of credit unions throughout Minnesota who participate in WINcentive Savings were eligible to win one of the five prizes, given away based on November savings, as a celebration of the holidays. 50 $100 prizes were also given away for eligible savings entries in the monthly statewide drawing. 

Through the third quarter, WINcentive in Minnesota has reached over $12 million in total saved in 8,730 accounts held by members of credit unions throughout the state.
​​​In January, the WINcentive Savings program will announce two prizes of $5,000 each as a part of the annual prize drawing. Participating members of all twenty-two Minnesota-based credit unions offering WINcentive will be eligible for the monthly, quarterly and annual statewide prizes for 2024. Stay tuned for special announcements and for the grand prize winner celebrations!

Join the 6th Annual FSC Dice & Ice Fundraiser, Feb. 9

12/19/2023

 
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The Minnesota Credit Union Foundation Scholarship Council is hosting their 6th Dice & Ice Fundraising Event – and you don’t want to miss all the FUN! The Fundraising Event will feature lunch and games, along with raffles and awesome networking! 

Online registration is highly encouraged, but please see the Event Flyer for registration form if need be.

Date: Friday, February 9, 2024
Time: 11:00am – 3:30pm
Location:  Urban Growler Brewing, 2325 Endicott Street, St Paul MN 55114
Register Now

Minn. CU4Kids Participates in 25th Annual KS95 for Kids Radiothon at the Mall of America

12/19/2023

 
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The Minnesota Credit Unions for Kids Committee participated in the 25th annual KS95 for Kids Radiothon, an on-air fundraiser held in partnership with Gillette Children's and M Health Fairview Masonic Children’s Hospital Cancer program. 

During this event, KS95-FM opens its airwaves to tell the stories of patient families from Gillette and Masonic Children’s Hospital. This year the event raised $1,074,118 benefiting Gillette and Masonic Children's.

Committee Co-Chair Caitlin Brama, Farm Credit Employees FCU, Committee Members: Tegan Swanson, Wings CU and Kim Peterson SouthPoint Financial CU, Dylan Ritchie - Gillette Children's & CU4Kids Liaison, and Vanessa Linder, Heartland Credit Union volunteered at the event.
​Credit Unions for Kids is a nonprofit collaboration of credit unions, chapters, leagues & business partners from across the country, engaged in fundraising activities that benefit 170 Children’s Miracle Network Hospitals. As our adopted charity of choice, credit unions are the 3rd largest sponsor of CMN Hospitals. Minnesota Credit Union for Kids (MnCU4Kids) supports Gillette Children’s based in St. Paul, with clinics throughout the state. Check out the upcoming events for 2024!

MnCUN Membership Dues Invoices Sent This Week

12/12/2023

 
Membership in MnCUN and national trade associations ensures your connection to powerful advocacy, expertise, resources, opportunity, and influence. Dues invoices are being mailed to credit unions this week. View on information on: 
  • 2024 Member Benefits, 
  •  Small Credit Union Benefits, and
  •  Associate Member Benefits.

​​We are also humbled by the kind words we have recently received from several members about the value of being a member of the Minnesota Credit Union Network. 

"Minnco has continually benefited from our membership with the Network - from the Foundation, legal, and compliance services to ongoing advocacy efforts in Minnesota and Washington. Our membership helps Minnco nurture the collaborative benefits with all sizes of credit unions in Minnesota. Most recently, I’ve been very impressed with the new Medicare Advisory service. Dave Brown has demonstrated extensive experience and is a resource I am proud and confident to offer to our members!" - Doug Hallstrom, President/CEO, Minnco Credit Union. 

​"I am engaged with the Minnesota Credit Union Network because of the value it brings to my career and my credit union. The networking events have been a large help in my career by allowing me access to other credit union people that I would not have normally had the opportunity to meet. The peer-to-peer sessions are also a chance to have an in-depth conversation with others in the industry. The information gained from my colleagues helped save my credit union money in a tough year. I wouldn’t be where I am without the help of MnCUN!" -Justin Houle, VP of Finance, Heartland Credit Union

MnCUN staff would like to thank each member for supporting a thriving credit union system in Minnesota. We truly value the important work you do every day for your members, which inspires us to advocate on your behalf to make that job easier. Thank you for your continued support and trust!

Regulatory & Compliance Updates: Dec. 13, 2023

12/12/2023

 
CDFI Application Changes: On December 7, the Department of Treasury’s Community Development Financial Institutions (CDFI) Fund issued a statement regarding its finalized application form for funds specified for advancing communities lacking equal access to opportunities from the financial services industry. 

FTC Issues CARS Rule: The Federal Trade Commission (FTC) announced its finalized a new rule to fight two common types of illegal tactics consumers face when buying a car.
FULL ARTICLES: MEMBERS ONLY
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