Happy Holidays! No Pulse Next Week
Thank you for your partnership in 2022 to ensure the success, growth and vitality of credit unions in Minnesota. Our continued success as a movement depends on our ability to work together to achieve our goals. It’s what we do together that sets us apart and advances the movement. There will be no Pulse on December 28, 2022 but the newsletter will resume on Jan. 4, 2023. Happy New Year!
The Minnesota Credit Union Network is pleased to announce the recipients of their annual Minnesota Credit Union Marketing Awards. Winners were honored at a ceremony at Holman's Table in Saint Paul on December 20. The Award program recognize outstanding efforts in the areas of design, digital advertising, engagement & outreach, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program was very competitive this year! We would like to congratulate the winners and thank all of credit unions who submitted creative and innovative projects.”
Less than $100 million: North Star Credit Union, "1.99% Vehicle Loans"
$100 million to $250 million: Associated Healthcare Credit Union, "St. Catherine Partnership"
$250 to $500 million: Unity One Credit Union, "Live Outside Your Bills"
$500 Million to $1 billion, SouthPoint Financial Credit Union, "Top Secret - Refer a Friend"
More than $1 billion: Affinity Plus Federal Credit Union, "Life Math is Complicated. We Make it Easier."
Less than $100 million: North Star Credit Union, "Mining for Good Rates"
$100 million to $250 million: Associated Healthcare Credit Union, "Branding Update"
$250 to $500 million: Unity One Credit Union, "95th Anniversary"
$500 Million to $1 billion: TopLine Financial Credit Union, "National Insurance Month"
More than $1 billion, TruStone Financial Credit Union, "Brand Personality"
Less than $100 million: North Star Credit Union, "New Branch: Grand Opening & Shopping Spree"
$100 million to $250 million: Associated Healthcare Credit Union, "Digital Refresh"
$500 Million to $1 billion: TopLine Financial Credit Union, "5 Days of TopLine Giveaway"
More than $1 billion: SPIRE Credit Union "HomeAdvantage YETI Cooler Giveaway Campaign"
Engagement & Outreach
Less than $100 million: North Star Credit Union, "Family Fun Day"
$100 million to $250 million: Associated Healthcare Credit Union "PCs for People"
$250 million to $500 million - "Inaugural Fall Classic Charity Cornhole Tournament," MY Credit Union
$500 Million to $1 billion: TopLine Financial Credit Union, "TopLine Donation Drives"
More than $1 billion: City & County Credit Union, "Tip Tuesday, Financial Education Series"
Less than $100 million: NorthRidge Community Credit Union, "Local Dough Video Series"
$250 million to $500 million - "Inaugural Fall Classic Charity Cornhole Tournament," MY Credit Union
$500 million to $1 billion, " TopLine Financial Credit Union, "Community Giveback"
More than $1 billion, Wings Financial Credit Union, "Member of Opportunity Commercials"
The over 60 applications were evaluated by volunteer judges:
LeAnn Case, Senior Vice President of Marketing and Communications, The Servion Group
John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
Lindsey Hefta, Director of Marketing, Dakota Credit Union Association
On January 5, credit unions looking to take steps on the diversity, equity, inclusion, and belonging journey can get critical information during a webinar hosted by the National Credit Union Administration.
Registration for the Q&A on the Credit Union Diversity Self-Assessmentis now open. This webinar is scheduled to begin at 11:30 a.m. Eastern and last approximately 60 minutes.
The NCUA is on track to have its best submission year for the Credit Union Diversity Self-Assessment (CUDSA). During this webinar, participants can find out why the Credit Union Diversity Self-Assessment is so important and how easy it is to submit. Staff from NCUA’s Office of Minority and Women Inclusion will answer questions about the survey, its submission process, and how your credit union can foster greater diversity and inclusion.
Participants can log into the roundtable and view it on computers or mobile devices using the registration link. They should also allow pop-ups from this website. Participants can submit questions during the presentation or in advance by emailing WebinarQuestions@ncua.gov. The email’s subject line should read, “CUDSA Webinar.” Please email technical questions about accessing the webinar to firstname.lastname@example.org.
This webinar will be closed captioned and available on the NCUA’s website approximately three weeks after the live event.
In December, five members with WINcentive Savings accounts were the lucky recipients of a special holiday prize, $1,000, simply for saving money through the program. Members of credit unions throughout Minnesota who participate in WINcentive Savings were eligible to win one of the five prizes, given away based on November savings, as a celebration of the holidays. 50 $100 prizes were also given away for eligible savings entries in the monthly statewide drawing.
Recently, the Minnesota Credit Union Network welcomed two newly participating credit unions to the WINcentive Savings program – Magnifi Financial Credit Union and Mower County Employees Credit Union. Members from both credit unions will now have the opportunity win in the statewide prize pool simply for saving in their WINcentive account.
Through November 2022, WINcentive in Minnesota has reached over $13 million in total saved in 8,730 accounts held by members of credit unions throughout the state.
In January, the WINcentive Savings program will announce two prizes of $5,000 each as a part of the annual prize drawing. Participating members of all twenty-two Minnesota-based credit unions offering WINcentive will be eligible for the monthly, quarterly and annual statewide prizes for 2022. Stay tuned for special announcements and for the grand prize winner celebrations!
For details about prize-linked savings, please contact Director of Engagement, Ben Hering, via email. More information about WINcentive Savings, including a list of participating credit unions, can be found at wincentivesavings.org.
The Fundraising Event will feature lunch and games, along with raffles and awesome networking! The FSC is looking for sponsorships, attendees and raffle items. Registration is now open online through Friday, January 27.
Please see the event page and the event flyer for more details.
Date: Friday, February 10, 2022
Location: Urban Growler Brewing
Schedule of Events:
If you have any questions or would like to sponsor, attend or donate, please visit the event page online or reach out to FSC co-chair, Vicki Erickson, via email.
The Minnesota Credit Union Network is offering a credit union P2P subscription option for 2023, giving access to all P2P sessions for any staff at a credit union throughout the year. Any affiliated credit union may subscribe to the P2P program through a one-time, annual payment. The P2P subscription will come with a discount code unique to your credit union for registration at any of the P2P sessions throughout the year.
>$1B in assets: $999/year,
$100MM - $1B in assets: $499/year, and
<$100MM in assets: $249/year.
Individual P2P event registration will remain at $49 per attendee. Funding from the Minnesota Credit Union Foundation is also available for credit unions $100 million in assets and under.
Further details about the program, including registration for the P2P subscription, can be found on the P2P webpage. With questions, please contact Director of Engagement, Ben Hering, via email.
MnCUN President & CEO Position Posted
With the announcement of Mark Cummins’ retirement, the Minnesota Credit Union Network Board of Directors has been working diligently to ensure a smooth transition of leadership to ensure a bright future for the association. The Board has undertaken a process of reflection and forward-thinking with help from Quantum Governance and Smith & Wilkinson, and is pleased to share they have now entered the active search phase of the process.
The position has recently been posted through Smith & Wilkinson and on the MnCUN Job Board, with the goal of having a new CEO on staff by the end of April. Cummins will retire effective May 1.
Updates will be provided to MnCUN members throughout the process. With questions, please reach out to Mary Hansen, Board Chair, or Brian Sherrick, Board Vice Chair.
Below are several FAQ’s about the 2023 program:
1) What is the difference between Standard and Premium versions of the program?
Standard access provides credit unions with a basic locator listing, access to Contributor HQ, and the benefit of paid and organic media efforts.
As a Premium participant, credit unions receive an enhanced customizable locator listing and landing page, marketing webinars, website insights and more opportunities to be featured with consumers in the credit union's geographic area. To see more details about what is included in each plan, please review the Benefits by Plan and 2023 Pricing documents.
Both Standard and Premium participants are considered “Preferred” participants, which include visual differentiation in locator list and higher ranking than non-participants.
2) If we don't participate in the Standard or Premium program, is our credit union still listed on YourMoneyFurther.com?
Yes, your credit union's name, address, phone number, and website address will be listed using NCUA data under the "More" tab. Being under the "More" list is less prominent to consumers, and it doesn't provide access to the full potential that a "Preferred" listing provides.
3) What are the programs key performance indicators/success measures?
We started our program by measuring success against the consumer consideration research baseline in 2019. We also have KPIs on paid media, organic media, website metrics and consumer traffic from YourMoneyFurther.com to credit unions' websites.
4) In the past Credit Union Awareness offered contribution recommendations, where credit unions could pledge based on their budget to become part of the program. Why has that changed?
Based on feedback from credit unions, we have expanded the program to help better complete the consumer journey more directly to participating credit unions. This change allowed for a more transparent and equitable pricing structure for everyone, moving away from a contribution/donation model to a participation and service delivery model.
5) How do I include my credit union this year?
Check out the full list of benefits and match with the plan that works best for your credit union. Select your subscription level by completing the 2023 Awareness Contribution Form. You Please note registration and payments must be complete by January 27, 2023. Thank you to Wings Financial Credit Union for generously sponsoring a Standard level subscription for all MnCUN member credit unions $100 million in assets and under.
With additional questions, visit mncun.org/awareness-campaign or contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information.