A Positive Message Worth Going Viral!

Help us inspire AUTHENTIC, HIGH-ENERGY CONVERSATION on why we love our credit unions. 

​The CU Difference is worth sharing – so let’s spread the word! On July 30, 2021, the credit union movement will come together to inspire credit union teams and members to share what’s best about their CU experience using the common hashtag: #ilovemycreditunion. We look forward to creating a create a digital ‘wave’ of authentic, high-energy conversation on social media about the amazing things our credit unions do every day for their members and communities.

How will it work?
The goal is simple–to raise awareness about credit unions and share stories about the amazing things they do! We’re taking this positive message to all social platforms.

• A Simple Step to Get Started!
  The idea may be big, but making it happen is simple for you! Visit the resource hub to access everything you’ll need to plan for and engage members in this exciting, nationwide collaboration. You’re welcome to personalize these materials with your own branding, design your own content, and add those unique touches that will speak to your membership.
• Timing is everything!
  To make the biggest impact, we all must post on the same day, with the same hashtag!  Mark your calendar for Friday, July 30, 2021, and get ready to have fun raising credit union awareness with #ilovemycreditunion!

Now that you’re in the know, go to to visit the resource hub and check out more details about the marketing plan and timeline! For questions about ways your credit union can participate, contact ilovemycreditunion@icul.com