Awareness Campaign Will Shift to Conversion for 2022

​Minnesota’s Awareness Initiative continues to make strides in boosting consumer consideration of credit unions. At a webinar on Monday, the analytics from the 2021 campaign, December ad recall poll results, and 2022 updates were shared. ​

Our most recent, year-end, Google Poll noted ad recall of respondents in our target demographic increased from 34% in 2020 to 43% in 2021. Further, 55.2% indicated they are likely or very likely to join a credit union; an increase of over 5 points from the previous year.

2022 will bring new brand concepts, and a major upgrade and redesign of the Your Money Further website. The next phase will also shift focus from Awareness and Consideration to Consideration and Conversion.  

​Credit Unions are encouraged to continue financial support of the Minnesota Awareness Initiative for 2022. The initiative promotes credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030.
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The session was recorded and MnCUN members can access both the video and the slide deck online. Please note a log in is required. With questions, please contact  Andrea Molnau, VP Communications & Engagement at [email protected].