The Awareness and Consideration campaign's presence at the Minnesota State Fair netted 44 million impressions and 450,000 consumer engagements with the digital ads, building a strong momentum heading into the last part of the calendar year.
Last Thursday, Sept. 1, 17 credit unions from across the state helped Minnesota Credit Unions host the life-sized board game, "Go Big or Go Broke®" at a day-long event in Dan Patch Park in partnership with UCare. Over 140 fairgoers participated in the game, and hundreds more stopped by the watch.
The event was supported by mobile and out of home ads throughout the State Fair and a 12-day feature with iHeart media. Both Saturday’s of the Fair, MnCUN staff hosted a live Go Big or Go Broke trivia game at the K102 booth.
Thanks to all who assisted in making the event a success!
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