.On Monday, October 12, 53 credit unions and industry partners continued the tradition of spreading kindness in communities throughout Minnesota in celebration of CU FORWARD Day. Kindness came in the form of meal preparation and food packing, cards to seniors and frontline workers, care packages, food and clothing drives, contributions to nonprofits, and small, in-person volunteering events.
In total, over 3,300 volunteers dedicated approximately 6,250 hours of giveback related to this initiative. Credit unions throughout the state and beyond helped spread the word to the tune of 80 mentions, reaching an audience of half a million using and sharing initiative-specific hashtags, including #CUForwardDay, via various social media channels.
CU FORWARD, a Minnesota state-wide initiative of credit unions collaborating to support their communities through spreading kindness, demonstrates to our members and the broader community the cooperative principles by which we operate, exemplary of the credit union difference. The concept has continued to spread in the industry, with credit unions from Florida, Illinois, Mississippi, Washington and Wisconsin participating in giving campaigns on this day
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