In conjunction with the debut of a new national creative platform to help move consumers from awareness to action, one of the easiest ways contributing credit unions can connect their marketing efforts to the Your Money Further™ program is by using the social media packs. These assets are available on Contributor HQ for all participants to use in their organic social media channels. Check out the social media packs, which include options for co-branding both graphics and videos.
Make sure to also customize your listing and continue the consumer journey from YourMoneyFurther.com to your credit union’s website. The new YourMoneyFurther.com includes an improved CU Finder and a brand-new CU Matcher to connect consumers.
MnCUN is also rolling out the new creative this quarter in our digital advertising channels; and watch for new Out of Home Marketing and events coming this summer. The ongoing investment Minnesota Credit Unions have made to boost consumer awareness is paying benefits in growth and knowledge of consumers across the state. Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions.
With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527.
The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information.