Engage in Credit Union Advocacy as a Grassroots Coordinator

​The Grassroots Coordinator Program is a network of credit union employees that help increase political awareness at their credit union, educate co-workers on legislative issues, and help boost the rate of response to action alerts. Nearly 60 Grassroots Coordinators from across the state have served as their respective credit unions’ primary source for sharing ongoing state and federal legislative activities important to credit unions. Coordinators rally staff, board and credit union members to engage in grassroots related activities and goals.
 
Coordinator efforts have led to substantial growth in the number of grassroots advocates through our GREAT system and have driven a large number of responses to action alerts. The recent IRS reporting issue is a great example of this work, as Minnesota credit union advocates have sent over 40,000 messages to our Congressional contingent to oppose the proposal.
 
As the sole organization advocating on behalf of credit unions across the state, MnCUN works with Grassroots Coordinators to ensure they have the resources and knowledge for this important role. Webinars and in person meetings aid in training these individuals and keep them up to date on current issues. Training sessions also provide opportunities for feedback and developmental strategies to increase member participation. Grassroots Coordinators receive weekly legislative email updates when the Minnesota State Legislature is in session.
 
MnCUN is continually looking for new Coordinators to help spread the message about the importance of grassroots advocacy for credit unions. Credit unions may have more than one Coordinator if approved by their CEO or manager. If you have an interest, or would like to refer a staff member, please contact MnCUN Director of Government Affairs, Ryan Smith.