Exciting Changes to Credit Union Awareness and YourMoneyFurther.com Announced at Accelerate 22

Christopher Lorence, Executive Director of CU Awareness, joined Accelerate 22 to  provide an update on exciting new enhancements to the national consumer consideration initiative. 

YourMoneyFurther.com is LIVE! 
After over a year of research and development, CU Awareness just relaunched YourMoneyFurther.com! This consumer website not only serves as the destination for paid ads but also connects consumers with more content about the benefits of joining a credit union. Additionally, we highlight Participating credit unions encouraging consumers to "Join Now." Check out the website at YourMoneyFurther.com. Contributing credit unions received an outreach from CU Awareness directly to update their locator listing and to take advantage of the new benefits.

New Customizable Organic Social Media Assets 
To match the aesthetic of the new website, a variety of new customizable campaign creative assets were just released that participating credit unions can use in their organic digital channels. These assets are available on Contributor HQ. 

National Program Update  
If you missed the update at Accelerate 22, CU Awareness will host a national program update on Monday, May 2nd at 1 pm EST. During this webinar, the Q1 2022 national program performance will be reviewed, program learnings and insights shared, and more information about the transition to the next stage of the program discussed.

​The ongoing investment Minnesota Credit Unions have made to boost consumer awareness is paying benefits in growth and knowledge of consumers across the state. Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions.

With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527.