Minn. Credit Unions Recognized for Outstanding Marketing

The Minnesota Credit Union Network is pleased to announce the recipients of their annual Minnesota Credit Union Marketing Awards. Winners were honored during a webinar on Feb. 18. The Award program recognize outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.

“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program recognizes the best of the best. We would like to congratulate the winners and thank all of the 2020 applicants for their participation.”

New this year is the Best in Show distinction, awarded to a high scoring entry for each category.

2020 Minnesota Credit Union Marketing Award recipients:

Branding

• Less than $100 million: Federated Employees Credit Union, "New Tagline for FECU"
•  $250 to $500 million: SouthPoint Financial Credit Union, "Putting Community First"
• $500 Million to $1 billion: TopLine Federal Credit Union, "Brand Awareness Best of Business Awards"
• More than $1 billion, SPIRE Credit Union, "New Mascot, Cash the Dog"

Community Impact

• Less than $100 million: Federated Employees Credit Union, "Give Back Campaign"
• $500 Million to $1 billion: Members Cooperative Credit Union, "12 Days of Giving"
• Best in Show: More than $1 billion: Hiway Credit Union, "#CUs4U"

Complete Campaign

• Less than $100 million: Federated Employees Credit Union "Employees & Family Onboarding"
• Best in Show: $100 million to $250 million: First Alliance Credit Union "Commons Branch Opening"
•  $250 to $500 million: SouthPoint Financial Credit Union, "Waconia Branch Opening"
• $500 Million to $1 billion: TopLine Federal Credit Union, "WINcentive Savings"
• More than $1 billion: Royal Credit Union "We Have it All"

Digital

• Less than $100 million: Federated Employees Credit Union, "Launching Social Media effectively"
•  $250 to $500 million: SouthPoint Financial Credit Union, "Non-Member Automated Email Journey"
• $500 Million to $1 billion: TopLine Federal Credit Union, "We Care Efforts"
• Best in Show: More than $1 billion: City & County "Say Hello to City & County Credit Union, Facebook Instant Experience"

Printed

• Less than $100 million: Federated Employees Credit Union, "Facelift to Brochures"
• $250 to $500 million: SouthPoint Financial Credit Union, "2019 Annual Meeting Report"
• Best in Show: $500 million to $1 billion: Members Cooperative Credit Union, "2019 Annual Report"
• More than $1 billion: Royal Credit Union "Business Development Efforts - Employer Partnerships"

Video

• $250 to $500 million: SouthPoint Financial Credit Union, "Putting Community First"
• $500 Million to $1 billion: Members Cooperative Credit Union, "Recruitment Videos"
• Best in Show: More than $1 billion, SPIRE Credit Union, "We Care"

The nearly 50 applications were evaluated by volunteer judges.

• LeAnn Case, Senior Vice President of Marketing and Communications, The Servion Group

• Joanna Hjemeland, President Next Level Strategy

• Kay Neidlinger, Vice President of Communications, Indiana Credit Union League
  
• Michelle Byrnie-Parker, SVP/Chief Public Affairs Officer at MD DC Credit Union Association
• Shannon Russell, Communications and Marketing Manager, MD DC Credit Union Association
• Lori Welder, Director of Communications, Dakota Credit Union Association
  
• Caroline Alexander, Member Engagement Coordinator, Tennessee Credit Union League
  
• Carole Langui, Director of Communications, Cooperative Credit Union Association