Minn. Credit Unions Recognized for Outstanding Marketing

​The Minnesota Credit Union Network is pleased to announce the recipients of their annual Minnesota Credit Union Marketing Awards. Winners were honored during a webinar on December 14. The Award program recognize outstanding efforts in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns.

​“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program was very competitive this year and we would like to congratulate the winners and thank all of the 2021 applicants for their participation.”

Branding
Less than $100 million: NorthRidge Community Credit Union, "Member Stories"
$100 million to $250 million: Financial One Credit Union, "Journeys"
$250 to $500 million: SouthPoint Financial Credit Union, "Billboards"
$500 Million to $1 billion: TopLine Federal Credit Union, "Passionate About Helping People"
More than $1 billion, City & County Credit Union, "Inspiration Straight from our Members"

Community Impact
$100 million to $250 million, Financial One Credit Union, "Together"
$250 to $500 million, SouthPoint Financial Credit Union, "Virtual Santa Day"
$500 Million to $1 billion: Ideal Credit Union, "Cybersecurity and Fraud Community and Education Program"
More than $1 billion: Wings Financial Credit Union, "Financial Education"

Complete Campaign
Less than $100 million: North Star Credit Union, "Switch / Wizard Campaign: It's Like Magic"
$100 million to $250 million: Centricity Credit Union, "CU up North Kids Club & Wanderlust Young Adults Account"
$500 Million to $1 billion, TopLine Federal Credit Union, "New Credit Card Rollout"
More than $1 billion: City & County Credit Union, "Your ride. Your rules. Our low-rates. "

Digital
Less than $100 million: North Star Credit Union, "Drowning in Debt, We have you covered umbrella campaign"
$100 million to $250 million, Fulda Area Credit Union, "Comprehensive Marketing Plan Digital Ads"
$250 to $500 million: SouthPoint Financial Credit Union, "Member Help"
$500 Million to $1 billion: TopLine Federal Credit Union, "Instagram Following (Contests)"
More than $1 billion: Royal Credit Union "Geofencing Campaign"

Printed Material
$250 to $500 million: SouthPoint Financial Credit Union, "Every Door Direct Mail"
$500 million to $1 billion: TopLine Federal Credit Union, "HELOC Staycation Direct Mail"
More than $1 billion: City & County Credit Union, "2020 Annual Report | See it, share it, love it."

Video
$250 to $500 million: First Alliance Credit Union, "Advisor Supported Kiosk Video Series"
More than $1 billion, Wings Financial Credit Union, "Member of Opportunity Commercials"

The nearly 50 applications were evaluated by volunteer judges:
LeAnn Case, Senior Vice President of Marketing and Communications, The Servion Group
John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
Lindsey Hefta, Director of Marketing, Dakota Credit Union Association
Carole Langui, Director of Communications, Cooperative Credit Union Association
Sam Plester, Marketing and Communications Director, National Credit Union Foundation