Minnesota Credit Unions Recognized for Excellence in Marketing

The Minnesota Credit Union Network (MnCUN) is pleased to announce the recipients of the annual Minnesota Credit Union Marketing Awards. Winners were honored at a ceremony at Holman's Table in Saint Paul on December 13. The Award program recognizes outstanding efforts in the areas of design, digital advertising, engagement & outreach, video, and complete campaigns.

​​“Minnesota credit unions are strengthening the credit union movement by sharing the credit union advantage to more consumers in innovative and engaging ways," said Mara Humphrey, MnCUN President & CEO. "Congratulations to the winners and thank you to all of credit unions who submitted projects for this competitive award program.”

Complete Campaign

• Less than $100 M: North Star Credit Union
• $100 – $250 M: Associated Healthcare Credit Union
• $250 – 500 M: First Alliance Credit Union
• $500 M - $1 billion: SouthPoint Financial Credit Union
• More than $1 billion: Wings Financial Credit Union

Design

• Less than $100 M: North Star Credit Union
• $100 – $250 M: Associated Healthcare Credit Union
• $500 M - $1 billion: TopLine Financial Credit Union
• More than $1 billion: City & County Credit Union

​Digital Advertising

• Less than $100 M: Virginia Co-Op Credit Union
• $100 – $250 M: Associated Healthcare Credit Union
• $500 M - $1 billion: TopLine Financial Credit Union
• More than $1 billion: Royal Credit Union

Engagement & Outreach

• Less than $100 M: North Star Credit Union
• $100 - $250M: NorthRidge Community Credit Union
• $500 M - $1 billion: Minnco Credit Union
• More than $1 billion: Royal Credit Union

Video

• Less than $100 M: North Star Credit Union
• $100 - $250M: NorthRidge Community Credit Union
• $250 – 500 M: First Alliance Credit Union
• $500 M - $1 billion: Ideal Credit Union
• More than $1 billion: Wings Credit Union

​
​The over 60 applications were evaluated by volunteer judges:

• LeAnn Case, Vive Unlimited Founder & President
• John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
• Lindsey Hefta, Director of Marketing, Dakota Credit Union Association​

​View the full photo gallery of the awards recipients.

Navigating the Competitive Landscape: Insights from the Minnesota Credit Union Network’s Marketing Awards

Minnesota Credit Union Marketing Awards judge LeAnn Case wrote an article from her experience reviewing the diverse strategies employed by credit unions in the state. These summarized excerpts offer a glimpse into the dynamic market and competitive conditions faced by credit unions, showcasing the innovative approaches they take to stand out in a crowded field. The article, shared on the author's LinkedIn page, highlights common themes that emerged from these marketing award entries, providing valuable insights into the ever-evolving landscape of financial services.