Minnesota credit unions are releasing results of a survey of over 600 Minnesotans. The survey was conducted August 30 - September 3, 2020, and measured consumer attitudes about credit unions.
Research shows fifty-four percent of Minnesota credit union members in Minnesota “love” their credit union while only 17 percent of bank customers love their bank. This rating for credit unions continues to trend upwards over the five years MnCUN has measured it, while those who “love” their bank has remained steady.
“Minnesota’s credit unions are committed to their members, in good times and challenging ones,” MnCUN CEO Mark Cummins said. “We are encouraged by the trends and continue our efforts to help consumers understand the advantages of being a credit union member.”
Additional findings from the survey indicate that fifty-two percent of non-credit union members age 18-34 year-olds are likely to consider joining a credit union. This percentage has also increased significantly since 2017, when Minnesota Credit Unions initiated a statewide Consumer Awareness campaign targeting this age group.
Additional findings include:
The full research results are available for MnCUN members only.
The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information.