Minnesota’s 2022 Consumer Awareness & Consideration Results Reported

Minnesota’s 2022 Consumer Awareness & Consideration initiative made strides in boosting consumer awareness of credit unions. At a webinar last week, the analytics from the 2022 campaign, December consumer poll results, and 2023 updates were shared. ​

Our most recent, year-end Google Poll noted 61% of respondents in our target demographic indicated they are likely or very likely to join a credit union; an increase of over 7 points from the previous year. A full report is available on mncun.org/awareness-campaign. ​The webinar was recorded and MnCUN members can access both the video and the slide deck online. Please note a log in is required.

As we launch into our fifth year, the initiative continues to evolve to bring credit unions additional value and ROI for their marketing investment, and more ways to engage with the with the program. 2023 program updates include new subscription levels and pricing structure to ensure long term sustainability of the program. Check out the full list of benefits and match with the plan that works best for your credit union. Select your subscription level by completing the 2023 Awareness Contribution Form.

​With questions, please contact Andrea Molnau, VP Communications & Engagement at [email protected].