Minnesota’s 2023 Consumer Awareness & Consideration Results Reported

Minnesota’s 2023 Consumer Awareness & Consideration initiative made strides in boosting consumer awareness of credit unions. Our most recent, 2023 year-end Google Poll noted a record 67% of respondents in our target demographic indicated they are likely or very likely to join a credit union; an increase of over 6 points from the previous year and 2 points over our goal.

​Credit Union Awareness, LLC continued to place digital ads in Minnesota through Q4. We ended the year generating more than 398K visits to the YourMoneyFurther website. MnCUN’s licensing agreement with CUA ended on Dec. 31, 2023.​

As we shift the campaign back to Minnesota-specific initiative, our objective for 2024 is to further grow credit union knowledge and interest across Minnesota by telling member stories, amplifying our values, and sharing insights about the advantage of being a Minnesota credit union member. The theme “Minnesota’s Credit Union Advantage” will illustrate that we’re not just different, but better. Tactical plans include a new Minnesota Credit Union Directory; Streaming Audio and digital ads, social media content, out of home ads, cooperative regional events, and a “Credit Union Member Day” at the 2024 Minnesota State Fair.

To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome. Find out more by reviewing the 2024 Minnesota Awareness Preview webinar recording (note MnCUN login required) or visit mncun.org/awareness-campaign.

With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.