Minnesota's Credit Union Advantage Initiative

Thank you to the credit unions that donated to the MnCUN Awareness Fund. We look forward to launching the Minnesota’s Credit Union Advantage Initiative this spring. As we shift the campaign back to a Minnesota-specific initiative, our objective for 2024 is to further grow credit union knowledge and interest across Minnesota by telling member stories, amplifying our values, and sharing insights about the advantage of being a Minnesota credit union member. The theme “Minnesota’s Credit Union Advantage” will illustrate that we’re not just different, but better.

The MnCUN Awareness Fund Committee recently met to approve the budget and tactical aspects of the initiative. Plans include:

• Creation of video and audio vignettes of how Minnesota Credit Unions are giving consumers an advantage.
• Launch new style content in Instagram Reels and on TikTok.
• Create a podcast to highlight “The Advantage.”
• Drive the Advantage narrative with earned media, amplified events, and minimal paid media.
• Cooperative regional events across Minnesota.
• Sponsored “Credit Union Day at the Minnesota State Fair” plus media sponsorship.

Credit union engagement opportunities in the initiative include a new Minnesota Credit Union Directory, access to updated Consumer Research, and social content to like and share. Credit unions who contributed to the fund will also receive the “Advantage” Asset toolkit; staff participation in regional events, and a promotional toolkit for our CU Day at the Fair.

Watch for additional information in the coming weeks. With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.