MnCUN Kicks off 2022 Consumer Awareness Fundraising Campaign

Credit Unions are encouraged to continue financially support of the Minnesota Awareness Initiative for 2022. Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions. The campaign’s digital-first strategy positions research-proven messages to put credit unions at the center of consumer consideration when needing a financial service. 

​The initiative promotes credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030. As we enter the fourth year of the initiative, we are excited to debut a new national creative platform to help move consumers from awareness to action, and align messaging with advocacy and financial inclusion efforts.

Contributors to the 2022 campaign will receive use of new marketing materials; plus preferred placement on the campaign’s credit union locator – www.yourmoneyfurther.com. We are excited to introduce further enhancements and new features coming early in 2022 including an enhanced locator and lead generation tools.
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The 2022 Awareness Fund contribution guideline is $1 per member. Pledge forms and resources to share the initiative and results with your credit union Board or Staff teams are available on the MnCUN online Awareness page. With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.