Moving from Awareness to Action: 2022 Consumer Consideration Initiative

Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions. The campaign’s digital-first strategy positions research-proven messages to put credit unions at the center of consumer consideration when needing a financial service. 

​See the update Minnesota Credit Union Network President & CEO Mark Cummins gave about Credit Union Awareness in CUInsight.
 
The initiative promotes the consideration of credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030. As we enter the fourth year of the initiative, we are excited to debut a new national creative platform to help move consumers from awareness to action, and align messaging with advocacy and financial inclusion efforts.
 
Thank you to the credit unions who have committed to support this ongoing effort with a contribution to the MnCUN Awareness Fund. Contributors to the 2022 campaign will receive use of new marketing materials; plus preferred placement on the campaign’s credit union locator – www.youmoneyfurther.com. We are excited to introduce further enhancements and new features coming this spring including an enhanced locator and lead generation tools.
 
The campaign represents the true spirit of the cooperative movement to help consumers understand the advantages being a credit union member. With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527. We look forward to continued success in 2022!