New Direction for Minnesota Consumer Awareness

The Minnesota Credit Union Network is excited to share Minnesota’s new direction for 2024 credit union consumer awareness efforts and ask for your credit union’s support. As part of Network 2.0, we have been having conversations with our members across the state on how we can partner, including the best way to amplify credit union values across Minnesota together. We worked with the Awareness Fund Committee to outline a 2024 direction and strategy that MnCUN’s Board of Directors supported at their recent meeting.

Collaboratively, we look forward to developing the next initiative highlighting the “Credit Union Advantage” across Minnesota. Our objective for 2024 is to re-energize and amplify a MN-based campaign to share the advantage credit unions bring Minnesota consumers. To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions to reflect the change in strategy and current economic uncertainty. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome. 

The national Your Money Further program is also evolving in 2024. CU Awareness recently announced a new partnership with Union Credit, and MnCUN’s current program licensing agreement will expire on 12/31/23. While all credit unions will continue to be listed on YourMoneyFurther.com, Minnesota credit unions who participated in the campaign previously will no longer be listed as “preferred” unless they subscribe directly with CU Awareness. We are proud of MnCUN’s leadership and contributions to CUNA’s national awareness efforts. 

​We are hosting a webinar on Nov. 29 at 2:00 p.m. to share additional details and ways your credit union can be involved in 2024. The webinar is free and will be recorded. We do ask that you please register. To learn more and pledge your support, visit mncun.org/awareness-campaign.