"Open Your Eyes" Returns to the Great Minnesota Get Together

​The awareness campaign will continue to build on the out-of-home strategy with a strong presence at the Minnesota State Fair starting this week.

​In and around the Fair, visitors will see refreshed “Open Your Eyes” ads in bathrooms, on busses and in partnership with KARE 11’s State Fair coverage.  In addition, the new ads will be geo targeted to State Fair visitors.

The State Fair presence comes after similar digital truck and mobile ads at other events such as:

• We Fest – Detroit Lakes
• Twin Cities Pride - Minneapolis
• Bayfront Festival – Duluth
• Summer Jam - Shakopee

 
Through July, the Awareness campaign had exceeded our impression and engagement goals for 2021 including matching or beating CUNA benchmarks on click-thru rates and CPM.

​The Awareness initiative represents the true spirit of the cooperative movement to help more consumers understand the advantages being a credit union member. With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527.