Participate in the April ATM Campaign to Support CU 4 Kids

The ATM Fees campaign is an opportunity to market the philanthropy that credit unions are doing to non-members. By placing a sticker on the ATM unit showcasing the small donation amount has resulted in positive feedback from the non-members making withdraws. To learn more about what some credit unions enjoy about this campaign, check out the case study. 

​​How to execute the campaign:​ 

1. ​Decide how much to donate. CU4Kids recommends between $.10 and $1 per transaction. 
2. Register. Visit www.cu4kids.org/atm and select ‘register now.’
3. Promote it to your community. Consider adding a sticker/cling to the ATMs that mention a portion of the fee is being donated. Send out internal employee communication describing the campaign. Post on external member platforms like social media and a newsletter. Credit unions can use the CU4Kids Resource Library for this.
4. Remit the donation. Calculate how much was raised by pulling a report at the end of April that shows how many ATM Fee transactions there were, multiple that by how much the credit union is donating per transaction, then send a check to CMN Hospitals HQ, while including the donation reporting form.
5. There are incentives for credit unions to participate! Any credit union that registers on the website between now and April 1st are put in a drawing to win an additional $10k for their local children’s hospital; sponsored by CO-OP Financial Services.

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