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        • Professional of the Year Form
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The Pulse

Bob Gerads Appointed to Minnesota Credit Union Foundation Board

5/13/2025

 
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The Minnesota Credit Union Foundation (MnCUF) has welcomed Bob Gerads, President & CEO of Mid Minnesota Federal Credit Union, to its Board of Directors. Gerads steps into the role previously held by Trina Hoff, who was recently elected to the Minnesota Credit Union Network (MnCUN) Board of Directors.

MnCUF, a 501(c)(3) charitable organization founded in 1969 by the Minnesota Credit Union Network, is dedicated to empowering credit unions and the communities they serve.
​The Foundation supports financial well-being through grants, community partnerships, professional development, and disaster relief initiatives. Its work is guided by a seven-member board representing credit unions of all sizes and regions across Minnesota.

In addition to advancing the Foundation’s core pillars of financial education and professional growth, the Board also provides oversight to the Foundation Scholarship Council (FSC) and Minnesota Credit Unions for Kids (CU4Kids) committees.

Since joining Mid Minnesota Federal Credit Union in February 2023, Gerads has led the organization with a focus on sustainable growth and community engagement. His previous leadership roles at Falcon National Bank and Central Minnesota Credit Union further reflect his commitment to driving growth, community engagement, and financial stewardship. Outside of his professional role, he is an active member of the Christian Business Men’s Connection and has volunteered in youth and high school sports for over 20 years—highlighting his passion for mentorship and community involvement.

​With his blend of industry experience, principled leadership, and dedication to service, Gerads is well-positioned to support and advance the Foundation’s mission. 

Thank You For Supporting the FSC Silent Auction!

5/13/2025

 
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The Minnesota Credit Union Foundation’s Scholarship Council (FSC) hosted their annual Silent Auction at Accelerate 25, raising over $8,500! All proceeds from the Silent Auction will go towards funding the next round of credit union member scholarships. A BIG thank you goes to everyone who bid on items and to those credit unions and vendors who donated auction items or funds to the scholarship program. We couldn’t offer such an impactful scholarship program without your support! 

​Looking ahead, the scholarship application for the 2025-2026 school year will open in September. Check the FSC page for updates!

Save the Date for the 2025 Tristate Collaborative Leadership Conference: Aug. 5-6 at the Mall of America

5/7/2025

 
Save the date for the second annual Tristate Collaborative Leadership Conference, happening August 5–6, 2025 at the JW Marriott, Mall of America in Bloomington, MN. Registration will open May 15th.

After an overwhelmingly positive response to last year’s inaugural event, this year’s conference will continue the momentum with fresh ideas, dynamic speakers, and purposeful networking – welcoming credit union professionals from Minnesota, Wisconsin, and Montana. The 2025 agenda highlights include:
  • Josh Roberts & Gerry Singleton on financial well-being and effective leadership
  • Linda Cohen on kindness, authenticity, and graceful communication
  • Shari Storm with actionable strategies to recruit, retain, and mentor talent
  • Christie Kimbell from Filene on digital innovation for credit unions
  • and more!

​The event will feature keynotes, breakout sessions, mentorship celebration, a networking reception, and hot topic roundtables—all designed to empower leadership and connection in our credit union community.
Save the date and watch for registration to open May 15th!

Governmental Affairs Updates

5/7/2025

 
MnCUN Meets with U.S. Rep. Michelle Fischbach: The Minnesota Credit Union Network Chief Advocacy Officer Ryan Smith and Co-op Credit Union President and CEO Kayla Reiffenberger, and Magnifi CEO Chuck Friedrichs met this morning with Congresswoman Michelle Fischbach to stress the importance of preserving the credit union tax status. 

​
Minnesota House Passes Commerce Omnibus Policy and Finance Bills: The budget process is moving along in Saint Paul as well and the House and Senate have been busy with the various pieces of the state’s financial plan.
Full Article: Members' Only

Credit Unions in the News

5/7/2025

 
Learn more about the outstanding programs, new initiatives and well-deserved recognition received by your peers recently:​ 
  • ​May Retirement Date Set for Toro Credit Union President/CEO Grant Johnson, 
  • Royal Credit Union partnering with local non-profits for diaper drive, 
  • Youth Hockey Teams Raise over $20,000 for Gillette Children's, 
  • Seniors at Rock Ridge enjoy learning how to budget during Bite of Reality event, 
  • ​Minnco Credit Union Raises Money for Gillette Children’s Hospital
  • Amara Mackey (Ideal Credit Union) Named 2025 Women in Business Honoree by Minneapolis-St. Paul Business Journal
Got news of your own? Send stories, pitches, press releases and published articles to MnCUN Director of Communications Julia Miller.

HomeTown Credit Union Honors Kim Westphal with A CU Builder Award

5/7/2025

 
Andrea Molnau presents Kim Westphal with a CU Builder Award
HomeTown Credit Union and the Minnesota Credit Union Foundation are proud to recognize Kim Westphal with a Credit Union Builder Award. The Credit Union Builder Award honors an individual’s dedication to the success, growth, and vitality of the not-for-profit financial movement in Minnesota. 

Kim Westphal has dedicated her career to HomeTown Credit Union, demonstrating an unwavering commitment to its growth and success. Starting as a teller while attending college, she quickly realized her passion for the credit union movement and steadily advanced through various leadership roles.
​Kim has overseen remarkable expansion, guiding HomeTown from two branches serving select employee groups to four branches serving community members across 26 counties.

She has played a pivotal role in strengthening HomeTown’s foundation, from implementing innovative lending programs to launching Minnesota’s first high-school based student-run branch. Her leadership has not only ensured financial stability but also fostered a culture of service and excellence within the credit union.

Kim’s impact extends far beyond the walls of HomeTown Credit Union. She has been a driving force behind numerous strategic initiatives that have shaped the credit union’s future, including major system conversions, branch expansions, and the founding of HomeTown Insurance Professionals. She has also been a champion of financial education, leading efforts that earned HomeTown recognition for its outreach and community support. Her involvement with credit union advocates, such as the Minnesota Credit Union Network, its Hiawatha Chapter, and the Governmental Affairs Conference, reflects her dedication to advancing the credit union movement. Through mentorship, collaboration, and advocacy, Kim has helped shape policies and best practices that benefit credit unions across the state.

Over 100 individuals have been designated as Credit Union Builders since the award's inception. The names of the recipients and the contributing credit unions are permanently displayed in the Minnesota Credit Union Network’s lobby as a tribute to those who have dedicated time and energy to building the credit union movement.

​With questions, contact Andrea Molnau, Executive Director of the Minnesota Credit Union Foundation.

Credit Unions Unite: Urge Congress to Protect Our Tax-Exempt Status

4/30/2025

 
As the U.S. House of Representatives Ways and Means Committee begins to draft the tax bill, we need your voice. The taxation issue impacts ALL credit unions, regardless of asset size. Credit unions remain unique because of their structure and mission, not their assets.

​Credit Unions need to take action now. First, reach out to your legislators by responding to our GREAT alert: Let them know why credit unions matter and how this tax exemption helps real people every day.

Second - engage your members. This isn’t a conversation we should shy away from. In our most recent consumer poll, 79% of Minnesota consumers indicated they supported the Credit Union Tax exemption because of our not-for-profit status. Leverage the toolkit (login required) we’ve created to engage your teams and your members.

Mary Matheson, President & CEO of Wakota FCU, and Caitlin Brama, Farm Credit Employees FCU share why it is important for credit unions to be involved in advocacy.

Credit Unions Celebrate Excellence in Marketing, Outreach, Political Involvement at Celebration Booth

4/30/2025

 
​Congratulations to the credit unions who were recognized at the Celebration Booth in the Exhibit Hall during ACCELERATE 25 last week! Annual award winners got the ultimate red-carpet experience as they received their awards and shared their stories of giving back and spreading the word about the credit union advantage. We'll be sharing these stories throughout the summer and fall as credit unions celebrate 100 Years!
VIEW EVENT PHOTOS

Political Involvement Awards

GREAT (Highest Number of GREAT Members) – Mid Minnesota FCU​
GREAT (Highest Percentage of GREAT Members) – Mid Minnesota FCU
Highest Total Contributions Credit Union to Capital Club 
-Wings CU 
Payroll Deduction (Highest Total Contribution) 
–City & County CU
Payroll Deduction (Highest Percentage Participating)
 – United Employees CU
Payroll Deduction (Highest Number of Employees Contributing) – 
Minnco CU
​Highest Total Contributions from a Chapter for 2024
 – Twin Cities Chapter of Credit Unions

Minnesota Credit Union Marketing Awards

​Complete Campaign

​Less than $100 million
​Federated Employees Credit Union
Youth Month Grand Slam Offer
 
$100 million to $250 million
Northwoods Credit Union
Mastercard Debit Card Conversion Campaign
 
$500 million to $1 billion
Ideal Credit Union
Get to Know Ida, Ideal's New AI Assistant
 
More than $1 Billion
Royal Credit Union
60th Anniversary Campaign
Engagement & Outreach
​
​
Less than $100 million
Federated Employees Credit Union
Skip A Payment
 
$100 million to $250 million
Associated Healthcare Credit Union
Engagement/Outreach Marketing Award Submission
 
$500 million to $1 Billion
SouthPoint Financial Credit Union
Bring Hope To Those In Need
 
More than $1 Billion
City & County Credit Union
My Cause, My Credit Union
Design
​

​
Less than $100 million
​Federated Employees Credit Union
FECU 90th Logo

​$100 million to $250 million
Associated Healthcare Credit Union
Digital Marketing Advertising Award Submission
 
$500 million to $1 billion
Ideal Credit Union
Designing for the Future - Introducing Ida - Ideal's AI assistant
 
More than $1 Billion
City & County Credit Union
Think Pink
Video
​
​$100 million to $250 million
North Star Credit Union
Star Explores Her Roots
 
$500 million to $1 billion
SouthPoint Financial Credit Union
Make Money Moments
 
More than $1 Billion
Royal Credit Union
Money Donuts Podcast Video Series
Digital Advertising
​
Less than $100 Million

Federated Employees Credit Union
Celebrate Everyday Social Media Campaign
 
$100 million to $250 million
Associated Healthcare Credit Union
Digital Marketing Advertising Award Submission
 
More than $1 billion
Wings Credit Union
Mortgage Loyalty Discount Offer

​Desjardins Adult & Youth Financial Education Awards

Adult Education
​

$50 - 250 million in assets 

FLi with NCCYou
​​
$250 million - $1 billion in assets 
HomeTown Helping Neighbors in Transition
​
More than $1 billion in assets         
TopLine Financial CU
Certified Credit Union Financial Counselors (CCUFC) Program and Financial Learning Center
Youth Education

$50 - 250 million in assets

North Star Credit Union
Star's Book on Saving Money
 
More than $1 billion in assets         
Blaze CU
Youth Financial Education and Twins Cities Financial Trailblazers

​Dora Maxwell Social Responsibility Community Service Award

​$50 - 250 million in assets
NorthRidge Community Credit Union Little Free Pantry
 
More than $1 billion in assets
Affinity Plus Federal CU
Credit Builder and Matched Savings Pilot Program

Louise Herring Philosophy-in-Action Member Service Award

​More than $1 billion in assets
TopLine Financial Credit Union
Rondo Community Land Trust Partnership

​Milestone Anniversaries

  • Accentra Credit Union – 95 Years of Member Service
  • Brainerd BN CU – 85 Years of Member Service
  • City & County Employees CU – 75 Years of Member Service
  • Latvian CU – 60 Years of Member Service
  • Mid Minnesota FCU- 55 Years of Member Service
  • Minnco CU – 90 Years of Member Service
  • Proctor CU –55 Years of Member Service
  • TopLine Financial CU – 90 Years of Member Service

MnCUN Says Farewell to Randi Sundsmo

4/30/2025

 
Randi Sundsmo
This week we thank Randi Sundsmo, the dedicated Executive Assistant at the Minnesota Credit Union Network, for her service as she starts a new role.

​Since joining us in 2022, Randi has been an invaluable member of our team, bringing her exceptional organizational skills and positive energy to every task. Her contributions have significantly enhanced our operations and fostered a collaborative and supportive work environment.

Randi's departure marks the beginning of an exciting new chapter in her career as she transitions to a role at a credit union. While we will miss her presence and the unique spark she brought to our team, we are thrilled for her as she embarks on this new journey.

​As we say goodbye for now, we extend our deepest gratitude to Randi for her hard work and dedication over the past few years. Good luck, Randi, and thank you for everything!

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    The Pulse

    The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information. 

    ​The publication is delivered to credit unions weekly and offers timely and relevant credit union news, compliance updates and political information.

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