Minnesota’s 2021 Credit Union Awareness Initiative started the year strong. The campaign, now in its third year, is a research-based effort to grow awareness of credit unions as the best financial partner for consumers. Digital media ads continue to drive consumers to the YourMoneyFurther.com website to learn more about the advantages of credit unions.
New creative assets have been added to the mix, and engagement with the ads is good. Video and banner ads are performing with .13-.18% CTRs, and Facebook is seeing .36%. Last year we expanded our tactics to include OTT (Over the Top) streaming TV ads – and our February attrition report is showing 10,348 people who saw OTT ad visited a MN CU, and 2,125 people who saw OTT ad visited our site. 5.7 million digital ad impressions have been delivered in total first quarter 2021.
A webinar was held February 25th for credit unions to learn more about 2021 plans and enhancements to contributor benefits. The recording of the webinar is available on the Publications page of the Member Portal. If you haven’t already, please designate an administrator for your credit union’s listing and links on the YourMoneyFurther.com website by completing this simple form.
CUNA’s Credit Union Awareness team has just released a variety of new customizable campaign creative that contributing credit unions can use in their organic digital channels. These assets are available on Contributor HQ. In addition, they are also sponsoring Bravely Go’s 2021 Financial Feminist Summit. Registration for this free event is available here, and you are encouraged to share the opportunity with your members as well. Soon to be live in 26 states, from July 2020 –March 2021 CUNA recorded over 4.56 million consumers visiting YourMoneyFurther.com.
The Awareness initiative represents the true spirit of the cooperative movement to help more consumers understand the advantages being a credit union member. With questions, please contact Andrea Molnau, VP Communications & Engagement, by email or 651-288-5527.
The Pulse is MnCUN's newsletter that keeps credit union professionals and board members updated on current news and information.