Regional Bus Wraps Bring Your Money Further Messaging to Greater MN

In conjunction with the debut of a new national creative platform to help move consumers from awareness to action, new bus wraps were launched this spring in multiple cities and routes through out Minnesota. Messaging is localized to encourage consumers to look to their local credit union to help their money go further. MnCUN is also rolling out the new creative in our digital advertising channels; and plans are underway for events this summer.

​One of the easiest ways contributing credit unions can connect their marketing efforts to the Your Money Further™ program is by using the social media packs. These assets are available on Contributor HQ for all participants to use in their organic social media channels and include options to co-brand graphics and videos. If you need assistance accessing the Contributor Headquarters please reach out to Andrea Molnau, VP Communications & Engagement.
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​The ongoing investment Minnesota Credit Unions have made to boost consumer awareness is paying benefits in growth and knowledge of consumers across the state. Minnesota was the first state to launch the national Credit Union Consumer Awareness Initiative in 2019 and since then, has seen both increased average membership growth and consumer familiarity of credit unions. More information is available on MnCUN’s Awareness page.