The theme “Minnesota’s Credit Union Advantage” will illustrate that we’re not just different, but better. The model is better, the experience is better, and credit unions are better for the communities and members we serve. Tactical plans include a new Minnesota Credit Union Directory; Streaming Audio and digital ads, social media content, out of home ads, cooperative regional events, and a “Credit Union Member Day” at the 2024 Minnesota State Fair.
To cooperatively finance this campaign, we are seeking pledges of financial support to the Minnesota Credit Union Awareness Fund. We have adjusted our suggested contributions to reflect the change in strategy and current economic uncertainty. While we encourage credit unions to donate at the suggested level, donations of all amounts or in-kind contributions are welcome.
Find out more by reviewing the 2024 Minnesota Awareness Preview webinar recording (note MnCUN login required) or visit mncun.org/awareness-campaign. With questions, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
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