The Awareness Fund Committee set a 2023 goal of the campaign generating 125K visits to YourMoneyFurther.com from Minnesota. As of June 30, 2023, we’ve seen 93.4K visits to the website; resulting in an 11% conversion rate (number of users taking desired action on the page – including visiting the locator, entering a zip code, visiting a credit union landing page, or clicking on a credit union link).
This summer and fall we are kicking off the out of home portion campaign to include a “Your Money Further@Minnesota Credit Unions” event team and branded vehicle in partnership with iHeart media. The iHeart vehicle and giveaways will appear at major events and concerts as well as local festivals and the Minnesota State Fair. The street fleet will giveaway gift cards to members of Minnesota Credit Unions, and promote “The Advantage for Minnesotans to be credit union members”. Event presence will be supported by online, social and radio ads. If you spot the iHeart vehicle while you are out and about this summer, post a photo on social tagging @mncreditunions.
For 3rd and 4th quarter; we’ll continue out of home and events to supplement the digital campaign Statewide. Tactics include:
With questions about credit union awareness initiatives, or suggestions about how MnCUN can further advocate with consumers on your behalf, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.
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