Your Money Further@Minnesota Credit Unions Hits the Road this Summer & Fall

​The Credit Union Consumer Awareness Initiative’s digital-first strategy positions research-proven messages to put credit unions at the center of consumer consideration when needing a financial service.​

​​The initiative promotes the consideration of credit unions to consumers statewide through a cooperative advertising effort, and is an important element of MnCUN’s 50x30 goal – 50% of Minnesotans belonging to a credit union by 2030. We measure Credit Union Members vs. Population annually with June Call Report Data – and at 35.5% we are excited to see the trend in progress towards our goal.

The Awareness Fund Committee set a 2023 goal of the campaign generating 125K visits to YourMoneyFurther.com from Minnesota. As of June 30, 2023, we’ve seen 93.4K visits to the website; resulting in an 11% conversion rate (number of users taking desired action on the page – including visiting the locator, entering a zip code, visiting a credit union landing page, or clicking on a credit union link). 

This summer and fall we are kicking off the out of home portion campaign to include a “Your Money Further@Minnesota Credit Unions” event team and branded vehicle in partnership with iHeart media. The iHeart vehicle and giveaways will appear at major events and concerts as well as local festivals and the Minnesota State Fair. The street fleet will giveaway gift cards to members of Minnesota Credit Unions, and promote “The Advantage for Minnesotans to be credit union members”. Event presence will be supported by online, social and radio ads. If you spot the iHeart vehicle while you are out and about this summer, post a photo on social tagging @mncreditunions.

For 3rd and 4th quarter; we’ll continue out of home and events to supplement the digital campaign Statewide. Tactics include:

• KFAN Network – Gopher and Vikings Partnership
• Geofencing concerts and events across the state
• Major push on Greater Minnesota outdoor ads

​With questions about credit union awareness initiatives, or suggestions about how MnCUN can further advocate with consumers on your behalf, contact MnCUN Vice President - Communications and Engagement Andrea Molnau.